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Aims and scope

International Review on Public and Nonprofit Marketing fosters a comprehensive exploration of marketing strategies and practices within the public, nonprofit, political, cause-related and social sectors, aiming to advance scholarly understanding and practical applications in addressing the unique marketing challenges and opportunities within these domains. More specifically:

  • Public Sector Marketing: it examines marketing efforts within government agencies, public services, and other public sector entities, focusing on promoting public awareness, citizen engagement, and the effective delivery of public programs and services.
  • Nonprofit Marketing: it covers topics related to marketing strategies employed by nonprofit organizations, including fundraising, donor relations, volunteer management, advocacy campaigns, and stakeholder engagement.
  • Political and Electoral Marketing: political frames, agenda setting, voter attitude, and activism, among other topics, are covered.
  • Social Marketing: it explores initiatives aimed at promoting positive social behaviors, addressing societal issues such as cause-related marketing, sustainability and circularity, social justice, and community wellbeing also from the transformative service research perspective.
  • Ethical challenges: it addresses ethical challenges as transparency, accountability, equity, and the responsible use of resources.
  • Social entrepreneurship and innovation: it is on the subject of the business side of social change and the innovation processes through which that change is generated.
  • Digital Marketing, Virtual/Augmented/Mixed Realities, Artificial Intelligence: these innovation technologies are approached in the context of social, public and nonprofit areas.
  • Interdisciplinary and multi-sector perspectives: it welcomes contributions from diverse disciplines and sectors, including leisure (tourism, culture and creative organizations, sports),  education and health, among others.

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