Official Publication of the Academy of Marketing Science
The Journal of the Academy of Marketing Science is devoted to advancing the science and practice of marketing through research-based articles.
JAMS has announced the shortlist and winning article for the 2022 Sheth Foundation Best Paper Award. Congratulations to Fine F. Leung, Flora F. Gu & Robert W. Palmatier on being presented this award for their article, “Online influencer marketing.”
Remembering Dr. Berkman, Founding Fellow of the Academy of Marketing Science.