The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:

  • Focus on a substantive issue in the domain of marketing
  • Offer fundamentally new insights that advance the field
  • Be literature-based and scholarly
  • Demonstrate conceptual rigor
  • Provide evidence of methodological rigor, if an empirical piece

JAMS is committed to providing authors with:

  • Timely and constructive reviews
  • Specific and extensive directions (when necessary) for revising a manuscript
  • A decision to either accept or reject a manuscript as early as possible in the review process

The JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

Journal information

Editor-in-Chief
  • John Hulland
Publishing model
Hybrid (Transformative Journal). Learn about publishing Open Access with us

Journal metrics

7.959 (2019)
Impact factor
12.500 (2019)
Five year impact factor
26 days
Submission to first decision
522 days
Submission to acceptance
1,248,400 (2020)
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Latest articles

This journal has 68 open access articles

Journal updates

  • 2020 JAMS Sheth Foundation Best Paper Award

    JAMS has announced the shortlist and winning article for the 2020 Sheth Foundation Best Paper Award. Congratulations to S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj and Rodrigo Guesalaga on being presented this award for their article, “New product introductions for low-income consumers in emerging markets.”

  • Call for Papers: Reimagining Marketing Strategy: Driving the Debate on Grand Challenges

    The grand challenges of climate change, widening inequalities with respect to gender, race, and wealth, alongside current healthcare, social, and economic crises are compelling organizations to reimagine their marketing strategy to make a meaningful contribution for a better world. Consequently, there is an urgent need for developing thought leadership based on responsible science, as expressed recently by the Community for Responsible Research in Business and Management.

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About this journal

Electronic ISSN
1552-7824
Print ISSN
0092-0703
Abstracted and indexed in
  1. ABS Academic Journal Quality Guide
  2. ANVUR
  3. CNKI
  4. Current Contents / Social & Behavioral Sciences
  5. Dimensions
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  7. EBSCO Communication
  8. EBSCO Communication & Mass Media Complete
  9. EBSCO Discovery Service
  10. EBSCO Linguistics Abstracts Online
  11. ECONIS
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  14. Institute of Scientific and Technical Information of China
  15. Journal Citation Reports/Social Sciences Edition
  16. Naver
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  25. PsycINFO
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  28. Social Science Citation Index
  29. TD Net Discovery Service
  30. UGC-CARE List (India)
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