2022 JAMS Sheth Foundation Best Paper Award

The following article has won the Sheth Foundation Best Paper Award for Volume 50 (2022) of the Journal of the Academy of Marketing Science. It was chosen for the award by a vote of the members of the Editorial Review Board, after the Area Editors selected a shortlist of the top 10 papers published in 2022.

“Online influencer marketing” 
by Fine F. Leung, Flora F. Gu & Robert W. Palmatier
Volume 50, No. 2 (March 2022)

Other finalists for this award were:

• “Designing satisfying service encounters: Website versus store touchpoints” by Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi & Lars Witell 
• “40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis” by Alex Belli, Anne-Maree O’Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk & Ekaterina Napolova 
• “Marketing research on mobile apps: Past, present and future” by Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja & Paul Harrigan 
• “Marketing experience of CEOs and corporate social performance” by Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov & Michael A. Wiles 
• “Brand actions and financial consequences: a review of key findings and directions for future research” by Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller & Donald Lehmann 
• “Corporate lobbying and product recalls: an investigation in the U.S. medical device industry” by Verdiana Giannetti & Raji Srinivasan 
• “Technology devalues luxury? Exploring consumer responses to AI-designed luxury products” by Lidan Xu & Ravi Mehta 
• “How consumer digital signals are reshaping the customer journey” by David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni & Felipe Thomaz 
• “Digital technologies: tensions in privacy and data”  by Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven & Robert W. Palmatier 
• “An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing” by Venkatesh Shankar & Sohil Parsana
   

All peer-reviewed articles published in volume 50 were eligible for this award.  The full volume, as well as the entire JAMS archive, is available on SpringerLink.