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Journal of the Academy of Marketing Science - JAMS best paper award winners and finalists

Volume 49 

"A strategic framework for artificial intelligence in marketing” (this opens in a new tab)
by Ming-Hui Huang & Roland T. Rust
Volume 49, No. 1 (January 2021)

Other finalists:

  • “An emerging theory of loyalty program dynamics” by Jisu J. Kim, Lena Steinhoff & Robert W. Palmatier
  •  “Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda” by Fangfang Li, Jorma Larimo & Leonidas C. Leonidou
  •  “Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial” by Pierre Dubois, Paulo Albuquerque, Olivier Allais, Céline Bonnet, Patrice Bertail, Pierre Combris, Saadi Lahlou, Natalie Rigal, Bernard Ruffieux & Pierre Chandon
  •  “Upper echelons research in marketing” by Kimberly A. Whitler, Ben Lee, Ryan Krause & Neil A. Morgan
  •  “How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions” by Debbie Isobel Keeling, Kathleen Keeling, Ko de Ruyter & Angus Lain
  •  “The dynamic nature of marketing constructs” by Lars Bergkvist & Martin Eisend
  •  “Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI” by Markus Blut, Cheng Wang, Nancy V. Wünderlich & Christian Broc
  •  “Pandemics and marketing: insights, impacts, and research opportunities” by Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf & Raji Srinivasan
  •  “Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson” by David Gligor, Christopher Newman & Saim Kashmiri

Volume 48

New product introductions for low-income consumers in emerging markets (this opens in a new tab)
by S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj and Rodrigo Guesalaga Volume 48, No. 5 (September 2020)

Other finalists:

  • “The future of social media in marketing” by Gil Appel, Lauren Grewal, Rhonda Hadi and Andrew T. Stephen
  • “How artificial intelligence will change the future of marketing” by Thomas Davenport, Abhijit Guha, Dhruv Grewal and Timna Bressgott
  • “The impact of unprofitable customer management strategies on shareholder value” by Hui Feng, Neil A. Morgan and Lopo L. Rego            
  • “Customer satisfaction and firm performance: insights from over a quarter century of empirical research” by Ashley S. Otto, David M. Szymanski and Rajan Varadarajan   
  • “A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights” by Mansur Khamitov, Yany Grégoire and Anshu Suri
  • “Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis” by Iina Ikonen, Francesca Sotgiu, Aylin Aydinli and Peeter W.J. Verlegh
  • “How and when weather boosts consumer product valuation” by Tobias Schlager, Emanuel de Bellis and JoAndrea Hoegg
  • “Customer experience: fundamental premises and implications for research” by Larissa Becker and Elina Jaakkola                              
  • “How CEO/CMO characteristics affect innovation and stock returns: findings and future directions” by Ya You, Shuba Srinivasan, Koen Pauwels and Amit Joshi

Volume 47

Research in marketing strategy (this opens in a new tab)
by Neil A. Morgan, Kimberly A. Whitler, Hui Feng, and Simos Chari
Volume 47, No. 1 (January 2019)

Other finalists:

  • “Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers” by Christopher L. Newman, Melissa D. Cinelli, Douglas Vorhies and Judith Anne Garretson Folse
  • “Customer engagement in service” by V. Kumar, Bharath Rajan, Shaphali Gupta and Ilaria Dalla Pozza
  • “S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM” by Linda D. Hollebeek, Rajendra K. Srivastava and Tom Chen
  • “Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects” by Thomas P. Novak and Donna L. Hoffman
  • “Online relationship marketing” by Lena Steinhoff, Denni Arli, Scott Weaven and Irina V. Kozlenkova
  • “Endogeneity and marketing strategy research: an overview” by Oliver J. Rutz and George F. Watson
  • “Consumer valorization strategies in traumatic extraordinary experiences” by Lez Trujillo Torres and Benét DeBerry-Spence
  • “Effective customer journey design: consumers’ conception, measurement, and consequences” by Christina Kuehnl, Danijel Jozic and Christian Homburg
  • “The effects of loyalty program introduction and design on short- and long-term sales and gross profits” by Malika Chaudhuri, Clay M. Voorhees and Jonathan M. Beck
  • “In pursuit of an effective B2B digital marketing strategy in an emerging market” by Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, Nôga Simões De Arruda Corrêa da Silva and S. Arunachalam

Volume 46

Pre-release consumer buzz (this opens in a new tab)
by Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau, and Martin Spann
Volume 46, No. 2 (March 2018)

Other finalists:

  • “Meta-analysis: integrating accumulated knowledge” by Dhruv Grewal, Nancy Puccinelli, and Kent B. Monroe
  • “Business cycle research in marketing: a review and research agenda” by Marnik G. Dekimpe and Barbara Deleersnyder
  • “Building a multi-category brand: when should distant brand extensions be introduced?” by Jeffrey R. Parker, Donald R. Lehmann, Kevin Lane Keller, and Martin G. Schleicher
  • “Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value” by Sander F. M. Beckers, Jenny van Doorn, and Peter C. Verhoef
  • “Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations” by Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees
  • “Unstructured data in marketing” by Bitty Balducci and Detelina Marinova
  • “Building and leveraging sports brands: evidence from 50 years of German professional soccer” by Hauke A. Wetzel, Stefan Hattula, Maik Hammerschmidt, and Harald J. van Heerde
  • “Gamified interactions: whether, when, and how games facilitate self–brand connections” by Axel Berger, Tobias Schlager, David E. Sprott, and Andreas Herrmann
  • “Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability” by J. Andrew Petersen, V. Kumar, Yolanda Polo, and F. Javier Sese

Volume 45

Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation (this opens in a new tab)
by Rajan Varadarajan
Volume 45, No. 1 (January 2017)

Other finalists:

  • “Firm capabilities and growth: the moderating role of market conditions” by Hui Feng, Neil Morgan, and Lopo Rego
  • “The role of data privacy in marketing” by Kelly Martin and Patrick Murphy
  • “Event study methodology in the marketing literature: an overview” by Alina Sorescu, Nooshin Warren, and Larisa Ertekin
  • “Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects” by V Kumar, JeeWon Brianna Choi, and Mallik Greene
  • “Customer engagement: the construct, antecedents, and consequences” by Anita Pansari and V Kumar
  • “When and why do customer solutions pay off in business markets?” by Stefan Worm, Sundar Bharadwaj, Wolfgang Ulaga, and Werner Reinartz
  • “Do loyal customers really pay more for services?” by Nita Umashankar, Yashoda Bhagwat, and V Kumar
  • “Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences” by Tim Hilken, Ko de Ruyter, Matthew Chylinski, Dominik Mahr, and Debbie Keeling
  • “Technology-driven service strategy” by Ming-Hui Huang and Roland Rust

Volume 44

Adaptive personalization using social networks (this opens in a new tab)
by Tuck Siong Chung, Michel Wedel and Roland T. Rust  
Volume 44, No. 1 (January 2016)

Other finalists:

  • "Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing" by V. Kumar, Ashutosh Dixit, Rajshekar (Raj) G. Javalgi, and Mayukh Dass
  • "Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity" by Shuba Srinivasan, Oliver J. Rutz, and Koen Pauwels
  • "Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns" by Liwu Hsu, Susan Fournier, and Shuba Srinivasan
  • "Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies" by Clay M. Voorhees, Michael K. Brady, Roger Calantone, and Edward Ramirez 

Volume 43

Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (this opens in a new tab)
by Thorsten Hennig-Thurau, Caroline Wiertz and Fabian Feldhaus
Volume 43, No. 3 (May 2015)

Other finalists:

  • “Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes” by Girish Mallapragada, Rajdeep Grewal, Raj Mehta and Ravi Dharwadkar 
  • “Marketing an IPO issuer in early stages of the IPO process” by S. Cem Bahadir, Jade S. DeKinder and Ajay K. Kohli
  • “One firm’s loss is another’s gain: capitalizing on other firms’ service failures” by Alexis M. Allen, Michael K. Brady, Stacey G. Robinson and Clay M. Voorhees
  • “Reaching the breaking point: a dynamic process theory of business-to-business customer defection” by Thomas Hollmann, Cheryl Burke Jarvis and Mary Jo Bitner 

Volume 42

The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines (this opens in a new tab)
by Terry Clark, Thomas Martin Key, Monica Hodis, and Daniel Rajaratnam
Volume 42, No. 3 (May 2014)

Volume 41

Elevating marketing: marketing is dead! Long live marketing! (this opens in a new tab)
by Frederick E. Webster Jr. and Robert F. Lusch
Volume 41, No. 4 (July 2013)

Volume 40

Genetic and neurological foundations of customer orientation: field and experimental evidence (this opens in a new tab)
by Richard P. Bagozzi, Willem J. M. I. Verbeke, Wouter E. van den Berg, Wim J. R. Rietdijk, Roeland C. Dietvorst and Loek Worm
Volume 40, No. 5 (September 2012)

Volume 39

Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach (this opens in a new tab)
by Shelby D. Hunt
Volume 39, No. 1 (February 2011)

Volume 38

“Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises (this opens in a new tab)
by Rajan Varadarajan
Volume 38, No. 2 (April 2010)

Volume 37

Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value (this opens in a new tab)
by Sridhar N. Ramaswami, Rajendra K. Srivastavaand Mukesh Bhargava
Volume 37, No. 2 (Summer 2009)

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