Journal of the Academy of Marketing Science - Open Access Articles

Journal of the Academy of Marketing Science publishes open access articles that are freely available online. Recent open access articles in the journal include:

• How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions (this opens in a new tab)
  Debbie Isobel Keeling, Kathleen Keeling, Ko de Ruyter & Angus Laing 

• Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them (this opens in a new tab)
  Jenni Sipilä, Sascha Alavi, Laura Marie Edinger-Schons, Sabrina Dörfer & Christian Schmitz 

• How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling (this opens in a new tab)
  Ad de Jong, Nicolas A. Zacharias & Edwin J. Nijssen 

• No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects (this opens in a new tab)
  William L. Cron, Sascha Alavi, Johannes Habel, Jan Wieseke & Hanaa Ryari 

• Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI (this opens in a new tab)
  Markus Blut, Cheng Wang, Nancy V. Wünderlich & Christian Brock 

• View All Open Access Articles in the Journal of the Academy of Marketing Science  (this opens in a new tab)

If you are interested in publishing an open access article in Journal of the Academy of Marketing Science , learn more about Springer's Open Choice (this opens in a new tab) program and also Springer's Compact Agreements (this opens in a new tab) with participating countries and institutions that cover open access costs for authors.