Editors

Editor-in-Chief:
John Hulland, University of Georgia

Co-Editor:
Mark Houston, Texas Christian University

Managing Editor:
Anne Hoekman, Michigan State University

JAMS Editorial Office:
Email: jams.man.ed@gmail.com

Area Editors:

Michael Ahearne, University of Houston
Dipayan Biswas, University of South Florida
Michael Brady, Florida State University
Marnik Dekimpe, Tilburg University
Dhruv Grewal, Babson College
Rebecca Hamilton, Georgetown University
Kelly L. Haws, Vanderbilt University
Mark B. Houston, Texas Christian University
Tomas Hult, Michigan State University
Shailendra P. Jain, University of Washington
Satish Jayachandran, University of South Carolina
Constantine S. Katsikeas, University of Leeds
V. Kumar, Georgia State University
Son K. Lam, University of Georgia
Martin Mende, Florida State University
Vikas Mittal, Rice University
Neil A. Morgan, Indiana University
Brian Murtha, University of Kentucky

Gergana Y. Nenkov, Boston College
Stephanie M. Noble, University of Tennessee
J. Andrew Petersen, Pennsylvania State University
Lopo Rego, Indiana University
Anne Roggeveen, Babson College
Gaia Rubera, Bocconi University
Hope Schau, University of Arizona

Lisa Scheer, University of Missouri
Maura L. Scott, Florida State University
Shrihari Sridhar, Texas A&M University
Raji Srinivasan, University of Texas at Austin

Jenny van Doorn, University of Groningen
Rajkumar Venkatesan, University of Virginia
Stefan Wuyts, Pennsylvania State University
Manjit S. Yadav, Texas A&M University

Editorial Review Board:
Kusum Ailawadi, Dartmouth College
M. Billur Akdeniz, University of New Hampshire
Sascha Alavi, University of Bochum:
Kersi Antia, Western University
Todd J. Arnold, Oklahoma State University
S. Arunachalam, Indian School of Business
Seigyoung Auh, Arizona State University
Barry J. Babin, Louisiana Tech University
Thomas L. Baker, University of Alabama
Michael Barone, University of Louisville
Joshua T. Beck, University of Oregon
Simon James Bell, University of Melbourne
Harold Berkman, University of Miami
Neeraj Bharadwaj, University of Tennessee
C.B. Bhattacharya, European School of Management and Technology
Xuemei Bian, University of Kent
Abhijit Biswas, Wayne State University
Christopher P. Blocker, Colorado State University
Willy Bolander, Florida State University
Abhishek Borah, INSEAD
Douglas Bowman, Emory University
D. Eric Boyd, James Madison University
Tonya Williams Bradford, University of California, Irvine
James R. Brown, West Virginia University
Steven P. Brown, University of Houston
Tom J. Brown, Oklahoma State University
Zeynep Gürhan Canli, Koç University
Joseph P. Cannon, Colorado State University
Brian R. Chabowski, University of Tulsa
Anindita Chakravarty, University of Georgia
Deepa Chandrasekaran, University of Texas at San Antonio
Rajesh Chandy, London Business School
Sharmila C. Chatterjee, MIT Sloan School of Management
Amitava Chattopadhyay, INSEAD
Hai Che, University of California, Riverside
Alexander Chernev, Northwestern University
Pradeep Chintagunta, University of Chicago
Angeline Close, University of Texas at Austin
Catherine Cole, University of Iowa
Robin Coulter, University of Connecticut
Elizabeth Cowley, University of Sydney
Victoria Crittenden, Babson College
Darren Dahl, University of British Columbia
John Deighton, Harvard University
Kalpesh Kaushik Desai, University of Missouri - Kansas City
Ravi Dhar, Yale University
Claudiu Dimofte, San Diego State University
Michael J. Dorsch, Clemson University
Tulin Erdem, New York University
O.C. Ferrell, Belmont University
Adam Finn, University of Alberta
Daniel J. Flint, University of Tennessee
John B. Ford, Old Dominion University
Natasha Foutz, University of Virginia
Björn Frank, Waseda University
Gary Frazier, University of Southern California
Shankar Ganesan, University of Notre Dame
Ina Garnefeld, University of Wuppertal
Dinesh Gauri, Syracuse University
Frank Germann, University of Notre Dame
Michael Giebelhausen, Cornell University
Kendall Goodrich, Wright State University
Yany Gregoire, HEC Montréal
Dwayne D. Gremler, Bowling Green State University
Rajdeep Grewal, University of North Carolina, Chapel Hill
Flora F. Gu, Hong Kong Polytechnic University
Greg Gundlach, University of North Florida
Johannes Habel, European School of Management and Technology
Colleen Harmeling, Florida State University
Diana Haytko, Florida Gulf Coast University
Jan Heide, University of Wisconsin-Madison
Conor M. Henderson, University of Oregon
Kelly Hewett, University of Tennessee
Ronald Paul Hill, American University
Tanawat Hirunyawipada, University of Dayton
Christian Homburg, University of Mannheim
Wayne Hoyer, University of Texas at Austin
Ming-Hui Huang, National Taiwan University
Yanliu Huang, Drexel University
Shelby D. Hunt, Texas Tech University
Gary K. Hunter, Clemson University
Michael Hutt, Arizona State University
Charles Ingene, University of Oklahoma
Ganesh Iyer, University of California-Berkeley
Ram Janakiraman, University of South Carolina
Cheryl Burke Jarvis, Florida Atlantic University
Bernard Jaworski, Claremont Graduate University
Allison Johnson, Ivey Business School
P.K. Kannan, University of Maryland
Vamsi K. Kanuri, University of Miami
Stephen K. Kim, Iowa State University
Scott Koslow, Macquarie University
Nevena T. Koukova, Lehigh University
Irina Kozlenkova, Michigan State University
Monika Kukar-Kinney, University of Richmond
Ju-Yeon Lee, Iowa State University
Donald Lehmann, Columbia University
Gary L. Lilien, Pennsylvania State University
Bryan A. Lukas, Lancaster University
Donald J. Lund, The University of Alabama at Birmingham
Xueming Luo, Temple University
Suzanne C. Makarem, Virginia Commonwealth University
Girish Mallapragada, Indiana University
Puneet Manchanda, University of Michigan
Murali K. Mantrala, University of Missouri - Columbia
Detelina Marinova, University of Missouri - Columbia
Greg W. Marshall, Rollins College
Ingrid M. Martin, California State University-Long Beach
Kelly D. Martin, Colorado State University
Charlotte H. Mason, University of Georgia
Brent McFerran, Simon Fraser University
Ann L. McGill, University of Chicago
Bulent Menguc, Leeds University Business School
Robert Meyer, University of Pennsylvania
C. Fred Miao, The University of Texas at Arlington
Saurabh Mishra, McGill University
Vikas Mittal, Rice University
Jakki Mohr, University of Montana
Julie Guidry Moulard, Louisiana Tech University
Ryan Mullins, Clemson University
Janet Y. Murray, University of Missouri - St. Louis
Kyle B. Murray, University of Alberta
Brian Murtha, University of Kentucky
Cheryl Nakata, University of North Carolina at Greensboro
Scott Neslin, Dartmouth College
Charles Noble, University of Tennessee
Stephanie M. Noble, University of Tennessee
Patricia A. Norberg, Quinnipiac University
David Ortinau, University of South Florida
Justin Paul, University of Puerto Rico
Aric P. Rindfleisch, University of Illinois
Stacey G. Robinson, University of Alabama
William T. Robinson, Purdue University
Subroto Roy, University of New Haven
Gaia Rubera, Bocconi University
Cristel Russell, American University
Roland Rust, University of Maryland
Oliver J. Rutz, University of Washington
Saeed Samiee, University of Tulsa
Hope J. Schau, University of Arizona
Lisa K. Scheer, University of Missouri
Venkatesh Shankar, Texas A&M University
Piyush Sharma, Curtin University
Jagdish N. Sheth, Emory University
Itamar Simonson, Stanford University
Jagdip Singh, Case Western Reserve University
K. Sivakumar, Lehigh University
Rebecca J. Slotegraaf, Indiana University
Alina Sorescu, Texas A&M University
Francesca Sotgiu, Vrije Universiteit Amsterdam
David E. Sprott, Washington State University
Jan-Benedict E.M. Steenkamp, University of North Carolina
Lena Steinhoff, University of Paderborn
David W. Stewart, Loyola Marymount University
Elina Tang, Northern Illinois University
Gerard Tellis, University of Southern California
Manoj Thomas, Cornell University
Carlos J. Torelli, University of Minnesota
Jenny van Doorn, University of Groningen
Rajan Varadarajan, Texas A&M University
Stephen L. Vargo, University of Hawai'i at Manoa
Peter Verhoef, University of Groningen
Kevin E. Voss, Oklahoma State University
Janet Wagner, University of Maryland
Jing Wang, University of Iowa
Nooshin L. Warren, University of Arizona
Scott Weaven, Griffith University
Martin Wetzels, Maastricht University
Tiffany Barnett White, University of Illinois
Kimberly A. Whitler, University of Virginia
Joshua L. Wiener, Oklahoma State University
Michael Wiles, Arizona State University
Russell Winer, New York University
Karen Page Winterich, Pennsylvania State University
Stefan Worm, BI Norwegian Business School
Stefan Wuyts, Koç University
Manjit S. Yadav, Texas A&M University
Hong Yuan, University of Oregon
Alex Zablah, University of Tennessee
Jonathan Z. Zhang, Colorado State University
Wei Zhang, Iowa State University
Xubing Zhang, Hong Kong Polytechnic University
Yinlong Zhang, University of Texas at San Antonio
Shaoming Zou, University of Missouri - Columbia

AMS Contacts:
Marianne Hooper, Louisiana Tech University