Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.
Officially cited as: Quant Mark Econ
- Coordinating Editor
- Wesley Hartmann,
- Günter J. Hitsch
- Publishing model
- Hybrid. Open Choice – What is this?
- Impact factor: 0.864 (2018)
- Five year impact factor: 1.650 (2018)
- Submission to first decision: 117 days
- Acceptance to publication: 42 days
- Downloads: 46,351 (2018)