Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.

Officially cited as: Quant Mark Econ

Journal information

Coordinating Editor
  • Thomas Otter
Publishing model
Hybrid (Transformative Journal). How to publish with us, including Open Access

Journal metrics

1.480 (2021)
Impact factor
2.271 (2021)
Five year impact factor
23 days
Submission to first decision (Median)
57,878 (2021)
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Latest articles

This journal has 17 open access articles

Journal updates

  • Our editorial review philosophy

    As editors, we attempt to encourage a spirit of risk-taking. It is our view that it is far worse to reject an innovative article than to accept an incremental one. We will attempt to rein in the tendency of referees to require endless elaboration of models or comparisons to the existing literature. Where there are legitimate disputes between authors and referees, we will freely exercise our option to print the article and invite discussion in the spirit of intellectual debate. Click heading to read more!

  • Open Access Articles

    Read a sampling of open access articles from Quantitative Marketing and Economics. 

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About this journal

Electronic ISSN
1573-711X
Print ISSN
1570-7156
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  10. Dimensions
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  12. EBSCO Sales & Marketing Source
  13. ECONIS
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  29. WTI AG
  30. Wanfang
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