Quantitative Marketing and Economics - Open Access Articles
Quantitative Marketing and Economics publishes open access articles that are freely available online. Examples of open access articles in the journal include:
How to generalize from a hierarchical model? (this opens in a new tab)
Max J. Pachali, Peter Kurz & Thomas OtterCan your advertising really buy earned impressions? The effect of brand advertising on word of mouth (this opens in a new tab)
Mitchell J. Lovett, Renana Peres & Linli XuDoes reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety (this opens in a new tab)
Sumon Datta & K. SudhirOptimal low-price guarantees with anchoring (this opens in a new tab)
Morten Hviid & Greg ShafferEndogenous sunk costs and the geographic differences in the market structures of CPG categories (this opens in a new tab)
Bart J. Bronnenberg, Sanjay K. Dhar & Jean-Pierre H. DubéView All Open Access Articles in Quantitative Marketing and Economics. (this opens in a new tab)
If you are interested in publishing an open access article in Quantitative Marketing and Economics, learn more about Springer's Open Choice (this opens in a new tab) program and also Springer's Compact Agreements (this opens in a new tab) with participating countries and institutions that cover open access costs for authors.