Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

Officially cited as: Mark Lett

Journal information

Editor-in-Chief
  • Aparna A. Labroo,
  • Natalie Mizik,
  • Russell Winer
Publishing model
Hybrid (Transformative Journal). Learn about publishing Open Access with us

Journal metrics

2.800 (2020)
Impact factor
3.777 (2020)
Five year impact factor
71 days
Submission to first decision
221,185 (2020)
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This journal has 48 open access articles

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About this journal

Electronic ISSN
1573-059X
Print ISSN
0923-0645
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  9. Dimensions
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  13. EBSCO Military Transition Support Center
  14. EBSCO Sales & Marketing Source
  15. EBSCO Vocational Studies
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  24. ProQuest International Bibliography of the Social Sciences (IBSS)
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  27. PsycINFO
  28. Research Papers in Economics (RePEc)
  29. SCImago
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  31. Social Science Citation Index
  32. TD Net Discovery Service
  33. UGC-CARE List (India)
  34. WTI Frankfurt eG
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