Marketing Letters celebrates Don Lehmann

Lehmannfest honoring Don Lehmann’s 50 years at Columbia Business School

In May 2019 a conference was organized by Gita Johar, Eric Johnson, and Oded Netzer to commemorate Don Lehmann’s fifty years on the faculty at Columbia Business School.  This issue features six articles that reflect key themes from the event.  Through an extraordinary, award-winning career, Dr. Lehmann has inspired countless students and profoundly influenced the field of marketing research.  As founding editor of Marketing Letters, he has set a high standard for publication and served as the journal’s guiding spirit. Please enjoy free access to the Introduction and Reflections

Springer would like to thank Dr. Lehmann; the journal’s current Editors-in-Chief, Peter Golder and Sandy Jap; the conference organizers and participants; and the Marketing Letters community of Editorial and Policy Board members, authors, reviewers, and advisors for their invaluable contributions.