Editors

Editors-in-Chief:

Peter N. Golder
Dartmouth College, Hanover, NH, USA

Sandy Jap
Emory University, Atlanta, GA, USA

Editorial Board:

Wilfred Amaldoss, Duke University; E. W. Anderson, Syracuse University; Jennifer J. Argo, University of Alberta; Michael Barone, University of Louisville; Suman Basuroy, University of Texas at San Antonio; Rajeev Batra, University of Michigan; Lisa Bolton, The Pennsylvania State University, Eric Bradlow, University of Pennsylvania; Rajesh Chandy, London Business School; Alexander Chernev, Northwestern University; Kim Corfman, New York University; Marnik DeKimpe, Tilburg University; Ramarao Desiraju, University of Central Florida; Ravi Dhar, Yale University; Peter Dickson, Florida International University; William R. Dillon, Southern Methodist University; Shantanu Dutta, University of Southern California; Tülin Erdem, New York University; Peter Fader, University of Pennsylvania; Fred Feinberg, University of Michigan; Markus Giesler, York University; Timothy Gilbride, University of Notre Dame; Ronnie Goodstein, Georgetown University; Eric Greenleaf, New York University; Ryan Hamilton, Emory University; Bruce Hardie, London Business School; Kelly L. Haws, Vanderbilt University; Paul Herr, Virginia Polytechnic Institute; Joey Hoegg,University of British Columbia; Joel Huber, Duke University; Shailendra Jain, University of Washington; Ajay Kalra, Rice University; Michael Kamins, Stony Brook University; Ran Kivetz, Columbia University; Praveen Kopalle, Dartmouth College; Aparna Labroo, Northwestern University; Cait Lamberton, University of Pittsburgh; Tom Meyvis, New York University; Debanjan Mitra, University of Florida; Natalie Mizik, University of Washington; William Moore, University of Utah; Vicki Morwitz, New York University; Prasad Naik, University of California, Davis; Scott Neslin, Dartmouth College; Stephen M. Nowlis, Washington University; Koen Pauwels, Northeastern University; Steven Posavac, Vanderbilt University; Americus Reed, University of Pennsylvania; Aric Rindfeish, University of Illinois; Bernd Schmitt, Columbia University; S. Siddarth, University of Southern California; Itamar Simonson, Stanford University; Shuba Srinivasan, Boston University; Rick Staelin, Duke University; Mita Sujan, Tulane University; Harish Sujan, Tulane University; Ken Wilbur, University of California, San Diego; Stacy Wood, North Carolina State University; Sha Yang, University of Southern California; Judy Zaichowsky, Simon Fraser University


Policy Board:

Randy Bucklin, UCLA; Frank Kardes, University of Cincinnati; Gilles Laurent, ESSEC, France; Don Lehmann, Columbia University; Robert Meyer, University of Pennsylvania; Joel Steckel, New York University; Joe Urbany, Notre Dame University; Charles Weinberg, University of British Columbia