Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

Officially cited as: Mark Lett

Journal information

Editors-in-Chief
  • Peter N. Golder
Editor-in-Chief
  • Sandy Jap
Publishing model
Hybrid. Learn about publishing OA with us

Journal metrics

1.277 (2019)
Impact factor
2.137 (2019)
Five year impact factor
62 days
Submission to first decision
360 days
Submission to acceptance
184,913 (2019)
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Latest issue

Volume 31

Issue 2-3, September 2020

Lehmannfest honoring Don Lehmann’s 50 years at Columbia Business School

Latest articles

This journal has 34 open access articles

Journal updates

  • COVID-19 and impact on peer review

    As a result of the significant disruption that is being caused by the COVID-19 pandemic we are very aware that many researchers will have difficulty in meeting the timelines associated with our peer review process during normal times.  Please do let us know if you need additional time. Our systems will continue to remind you of the original timelines but we intend to be highly flexible at this time.

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About this journal

Electronic ISSN
1573-059X
Print ISSN
0923-0645
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