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Electronic Commerce Research
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Electronic Commerce Research - Call for Papers on Online Grocery Shopping – Current and Future Challenges and Opportunities

Electronic Commerce Research is seeking submissions to a forthcoming Special Issue on Online Grocery Shopping – Current and Future Challenges and Opportunities

Online grocery shopping (OGS) has grown in popularity and relevance in recent years, with the COVID-19 pandemic accelerating the trend. While OGS offers many benefits, such as convenience and flexibility, there are still many questions that remain unanswered about its impact on the retail industry and consumer behavior. For example, it is unclear how the short-term increase in OGS during the pandemic will affect the retail industry in the long term, or how consumer behavior differs when shopping for food online compared to in-store. Additionally, the emergence of OGS has implications for retailers and manufacturers, who may need to change their marketing strategies and analytics in order to adapt to this new sales channel. Furthermore, the rise of OGS may alter the competitive landscape between manufacturer and private label brands. Further research is needed to better understand these and other questions related to OGS. This special issue will be devoted to novel explorations involving any topics of OGS, which may include but not limited to: 

  • Past evolution and future development of OGS
  • OGS from different perspectives (e.g., retailers, manufacturers, or consumers)
  • Changes in well-being due to OGS
  • Customer segmentation in OGS
  • Customer loyalty and retention in OGS
  • Assortment planning and assortment management in OGS
  • National brands and private labels in OGS
  • Different business models for OGS (e.g., pure player, specialists, quick commerce, …)
  • Competition between OGS and brick-and-mortar stores
  • The relevance of market places for OGS
  • Technology acceptance and barriers of OGS
  • New technologies and innovations in OGS (e.g., chatbots, …)
  • Long-term impact of COVID-19 pandemic on OGS

For this SI, conceptual, constructive, empirical, experimental, or theoretical work is welcome.

Submission Deadline
The submission deadline for a full paper is September 30, 2023. Authors are encouraged to submit as early as possible to accelerate the review process.

Guest Editors
Luis F. Martinez
Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, Portugal
luis.martinez@novasbe.pt (this opens in a new tab)

Koen Pauwels
Northeastern University, Boston, Massachusetts and Member of the Academic Council of the American Marketing Association
k.pauwels@northeastern.edu (this opens in a new tab)

Philipp Brüggemann
University of Hagen, Germany
philipp.brueggemann@fernuni-hagen.de (this opens in a new tab)

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