International Series on Consumer Science

The Psychology of Financial Consumer Behavior

Authors: Maison, Dominika

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  • Combines theory and real-world applications for studying consumer behavior
  • Authored by a scientific researcher with years of practical experience in the finance industry
  • Analyzes consumer behavior using a variety of methodologies including surveys and qualitative research
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eBook 93,08 €
price for Italia (gross)
  • ISBN 978-3-030-10570-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 114,39 €
price for Italia (gross)
About this book

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems.
The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

About the authors

Dominika Maison is a Professor working at the Faculty of Psychology at the University of Warsaw and owner of the marketing research company Maison & Partners specialised in research for financial sector. Her main scientific research is connected to psychological processes underlying financial behaviour, unconscious consumer processes, methodology of marketing research, especially qualitative methodology, cause-related marketing, and pro-social behavior. 


Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook 93,08 €
price for Italia (gross)
  • ISBN 978-3-030-10570-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 114,39 €
price for Italia (gross)
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Bibliographic Information

Bibliographic Information
Book Title
The Psychology of Financial Consumer Behavior
Authors
Series Title
International Series on Consumer Science
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-10570-9
DOI
10.1007/978-3-030-10570-9
Hardcover ISBN
978-3-030-10569-3
Series ISSN
2191-5660
Edition Number
1
Number of Pages
XIII, 236
Number of Illustrations
45 b/w illustrations
Topics