Springer Series in Fashion Business

Fashion and Film

Moving Images and Consumer Behavior

Editors: Bug, Peter (Ed.)

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  • Provides an essential overview of the growing phenomenon of moving images in fashion retail and apparel 
  • Presents a data-oriented analysis of the state-of-the-art and outlines its future development
  • Explores the use of film and video from a consumer-influenced perspective
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eBook 93,08 €
price for India (gross)
  • ISBN 978-981-13-9542-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 109,99 €
price for India (gross)
Softcover 79,99 €
price for India (gross)
About this book

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

About the authors

Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.

Julia Helwig studied B.Sc. International Fashion Retail and M.Sc. Textile Chain Research at Reutlingen University. As a student, she went for an abroad semester to study at Udayana University in Indonesia and worked for two years in Digital Business and Multichannel with Breuninger, a leading German fashion retailer, and with Häberlein and Mauerer for her intern semester. After completing her studies, she works now with Porsche Design Group as E-Commerce Specialist. 

Table of contents (14 chapters)

Table of contents (14 chapters)

Buy this book

eBook 93,08 €
price for India (gross)
  • ISBN 978-981-13-9542-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 109,99 €
price for India (gross)
Softcover 79,99 €
price for India (gross)
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Bibliographic Information

Bibliographic Information
Book Title
Fashion and Film
Book Subtitle
Moving Images and Consumer Behavior
Editors
  • Peter Bug
Series Title
Springer Series in Fashion Business
Copyright
2020
Publisher
Springer Singapore
Copyright Holder
Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-13-9542-0
DOI
10.1007/978-981-13-9542-0
Hardcover ISBN
978-981-13-9541-3
Softcover ISBN
978-981-13-9544-4
Series ISSN
2366-8776
Edition Number
1
Number of Pages
XVI, 301
Number of Illustrations
102 b/w illustrations, 29 illustrations in colour
Topics