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Table of contents (8 chapters)
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Front Matter
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Focus and Scope
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Front Matter
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Conceptual Background
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Front Matter
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Empirical Studies and Computational Modeling
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Front Matter
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Synthesis
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Front Matter
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Back Matter
Keywords
About this book
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Authors and Affiliations
About the author
Friederike Esther Rhein is currently business manager Point of Care at a leading medical technology company
Bibliographic Information
Book Title: The Dynamics of Green Innovation in B2B Industries
Book Subtitle: A Systems Approach to Explain the Diffusion of Bioplastics
Authors: Friederike Esther Rhein
Series Title: Forschungs-/Entwicklungs-/Innovations-Management
DOI: https://doi.org/10.1007/978-3-658-32148-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021
Softcover ISBN: 978-3-658-32147-5Published: 16 December 2020
eBook ISBN: 978-3-658-32148-2Published: 15 December 2020
Edition Number: 1
Number of Pages: XXXI, 350
Number of Illustrations: 88 b/w illustrations
Topics: Economics, general