Editors:
- New articles in economic sciences
- Includes supplementary material: sn.pub/extras
Part of the book series: European Advertising Academy (EAA)
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Table of contents (30 chapters)
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Front Matter
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Part I. The Digital: Advertising in Online and Social Media
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Front Matter
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Part II. The Classic: Advertising Strategies for Print, TV and Radio
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Front Matter
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About this book
Editors and Affiliations
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Department of Marketing, Vrije Universiteit, Amsterdam, The Netherlands
Peeter Verlegh
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ASCoR, University of Amsterdam, Amsterdam, The Netherlands
Hilde Voorveld
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Lehrstuhl für BWL, insb. Internationales Marketing, Europa-Universität Viadrina, Frankfurt (Oder), Germany
Martin Eisend
About the editors
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. VI)
Book Subtitle: The Digital, the Classic, the Subtle, and the Alternative
Editors: Peeter Verlegh, Hilde Voorveld, Martin Eisend
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-658-10558-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Hardcover ISBN: 978-3-658-10557-0Published: 15 September 2015
Softcover ISBN: 978-3-658-14082-3Published: 23 August 2016
eBook ISBN: 978-3-658-10558-7Published: 07 September 2015
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: XII, 406
Number of Illustrations: 57 b/w illustrations
Topics: Marketing