Overview
- This book provides a consistent and holistic approach to product management
- It covers both, macro and micro level
- While virtually all competing books present product management on a partial, high-level or generalist approach, this book addresses as well the practical elements of real-life application
- Includes supplementary material: sn.pub/extras
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Table of contents (11 chapters)
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Front Matter
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Product Manager’s Toolkit
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Front Matter
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Product Manager's Toolkit
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Back Matter
Keywords
About this book
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
Authors and Affiliations
Bibliographic Information
Book Title: The Product Manager's Toolkit
Book Subtitle: Methodologies, Processes and Tasks in High-Tech Product Management
Authors: Gabriel Steinhardt
DOI: https://doi.org/10.1007/978-3-642-04508-0
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2010
Hardcover ISBN: 978-3-642-04507-3Published: 29 April 2010
eBook ISBN: 978-3-642-04508-0Published: 15 April 2010
Edition Number: 1
Number of Pages: XVII, 378
Topics: Innovation/Technology Management, Business and Management, general, Organization, Marketing