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Palgrave Macmillan

The Design Imperative

The Art and Science of Design Management

  • Book
  • © 2019

Overview

Authors:
  1. Steven Chen

    1. Department of Marketing Mihaylo College of Business and Economics, California State University, Fullerton, CA, USA

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  • Offers readers a manual on how to develop a “culture of innovation” in organizations, how to create breakthrough product and services, and how to optimize design processes
  • Written accessibly, with theoretical and practical bases
  • Challenges commonly-held theories on environments in which innovation happens
  • Uses anecdotes from several industries, including automotive, corporate, and consumer products

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-ix
    Download chapter PDF

  2. Introduction: The Design Imperative

    • Steven Chen
    Pages 1-12

  3. Harvesting a Culture of Design: A Review of Organizational Design Research

    • Steven Chen
    Pages 13-35

  4. Product Design Research: A Review

    • Steven Chen
    Pages 37-54

  5. The Design Studio Approach

    • Steven Chen
    Pages 55-70

  6. To Develop a Design Language (or Not)

    • Steven Chen
    Pages 71-86

  7. Design Teams Versus the Lone Designer

    • Steven Chen
    Pages 87-100

  8. The Open Office: Google and the Modern Penitentiary

    • Steven Chen
    Pages 101-110

  9. Design Thinking Approaches

    • Steven Chen
    Pages 111-121

  10. The Product Life Cycle and Product Design

    • Steven Chen
    Pages 123-142

  11. Designing Extraordinary Service Experiences

    • Steven Chen
    Pages 143-170

  12. Design and Global Culture

    • Steven Chen
    Pages 171-204

  13. Product Design Analytics

    • Steven Chen
    Pages 205-214

  14. Conclusion: The Keys to Successful Design

    • Steven Chen
    Pages 215-226

  15. Back Matter

    Pages 227-233
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Keywords

About this book

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Authors and Affiliations

  • Department of Marketing Mihaylo College of Business and Economics, California State University, Fullerton, CA, USA

    Steven Chen

About the author

Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and the Journal of Business Research.

Bibliographic Information

  • Book Title: The Design Imperative

  • Book Subtitle: The Art and Science of Design Management

  • Authors: Steven Chen

  • DOI: https://doi.org/10.1007/978-3-319-78568-4

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019

  • Hardcover ISBN: 978-3-319-78567-7Published: 07 June 2018

  • Softcover ISBN: 978-3-030-08733-3Published: 15 February 2019

  • eBook ISBN: 978-3-319-78568-4Published: 26 May 2018

  • Edition Number: 1

  • Number of Pages: IX, 233

  • Number of Illustrations: 6 b/w illustrations

  • Topics: Innovation/Technology Management, Marketing, Services

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