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Business in Africa in the Era of Digital Technology

Essays in Honour of Professor William Darley

  • Book
  • © 2021

Overview

Editors:
  1. James Baba Abugre

    1. University of Ghana Business School, Accra, Ghana

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  2. Ellis L.C. Osabutey

    1. Business School, University of Roehampton, London, UK

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  3. Simon P. Sigué

    1. Faculty of Business, Athabasca University, Edmonton, Canada

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  • Examines how digital technology is influencing business in Africa
  • Covers a large spectrum of contemporary topics such as entrepreneurship, e-commerce, social media,
  • knowledge transfer, financial literacy, and supply chain
  • Provides useful frameworks for dealing with digitalization in various aspects of business in Africa

Part of the book series: Advances in Theory and Practice of Emerging Markets (ATPEM)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Introduction

    • James Baba Abugre, Ellis L. C. Osabutey, Simon P. Sigué
    Pages 1-4

  3. Digitalization and Public and Private Sector Transformation in Africa

    1. Front Matter

      Pages 5-5
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    2. Digitalization in Africa: The Case of Public Programs in Ghana

      • Anthony Ayakwah, Isaac S. Damoah, Ellis L. C. Osabutey
      Pages 7-25

    3. Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era

      • James Baba Abugre
      Pages 27-42

    4. Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective

      • James Baba Abugre, Rhoda Boachie-Ansah
      Pages 43-61

    5. Gender and Rural Entrepreneurship in Digitizing Sub-Saharan Africa

      • Lettice Kinunda Rutashobya, Linley Chiwona-Karltun, Merezia Wilson, Mesia Ilomo, Mohamed Semkunde
      Pages 63-84

    6. Social Media and Economic Development: The Role of Instagram in Developing Countries

      • Bamidele Adekunle, Christine Kajumba
      Pages 85-99

  4. Business and Management in Africa in the Digital Era

    1. Front Matter

      Pages 101-101
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    2. Franchising in the Gasoline Retail Industry in Cameroon: A Strategic Perspective

      • Simon P. Sigué, Altante Désirée Biboum
      Pages 103-119

    3. Supply Chain Management Systems in Africa: Insights from Nigeria

      • Ade Oyedijo, Kweku Adams, Serge Koukpaki
      Pages 121-140

    4. Understanding Rural Micro and Small Business Marketing Practices in Ghana

      • Charles Blankson, Peter Renner
      Pages 141-156

    5. Attitudes to Globalization in the Public, Private and NGO Sectors

      • Aminu Mamman, Ken Kamoche, Christopher J. Rees
      Pages 157-174
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Keywords

About this book

This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change. This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.

Editors and Affiliations

  • University of Ghana Business School, Accra, Ghana

    James Baba Abugre

  • Business School, University of Roehampton, London, UK

    Ellis L.C. Osabutey

  • Faculty of Business, Athabasca University, Edmonton, Canada

    Simon P. Sigué

About the editors

James Baba Abugre is an Associate Professor of Human Resource Management at the University of Ghana Business School and a Senior Consultant with the Corporate Support Group - Ghana. He is the Executive Secretary of the Academy of African Business and Development (AABD). He teaches and researches in human resource management and development, cross-cultural and comparative management, organizational and interpersonal communication. 

Ellis L.C. Osabutey isa Reader in International Business & Strategy at Roehampton Business School, University of Roehampton. His research focuses on Foreign Direct Investment, Technology and Knowledge Transfer, SME Innovation Strategies, Mobile Technology and Financial Inclusion, etc. His empirical work generally covers developing countries and is focused on, but not limited to, Sub-Saharan Africa. Ellis is Associate Editor of the Journal of Africa Business and an Editorial Board Member for Technological Forecasting and Social Change.

Simon P. Sigué is a Full Professor of Marketing at Athabasca University, the President of the Academy of African Business and Development (AABD), and a former Editor of the Journal of African Business.  His research covers such topics as entrepreneurial marketing, franchising, marketingchannels, customer relationship management, game theory, and international marketing and is published in leading marketing, management science, and economics journals.


Bibliographic Information

  • Book Title: Business in Africa in the Era of Digital Technology

  • Book Subtitle: Essays in Honour of Professor William Darley

  • Editors: James Baba Abugre, Ellis L.C. Osabutey, Simon P. Sigué

  • Series Title: Advances in Theory and Practice of Emerging Markets

  • DOI: https://doi.org/10.1007/978-3-030-70538-1

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-70537-4Published: 29 June 2021

  • Softcover ISBN: 978-3-030-70540-4Published: 30 June 2022

  • eBook ISBN: 978-3-030-70538-1Published: 28 June 2021

  • Series ISSN: 2522-5006

  • Series E-ISSN: 2522-5014

  • Edition Number: 1

  • Number of Pages: XVII, 174

  • Number of Illustrations: 1 b/w illustrations, 12 illustrations in colour

  • Topics: International Business, IT in Business, Entrepreneurship, Marketing, Finance, general

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