Skip to main content
SpringerLink
Log in
Book cover

The Corporate Newsroom

Steering Companies Efficiently Through Communication

  • Book
  • © 2021

Overview

Editors:
  1. Christoph Moss

    1. Mediamoss Corporate Newsroom Consulting, International School of Management, Dortmund, Germany

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Presents a theoretical framework for corporate communications
  • Discusses the Corporate Newsroom model
  • Includes case studies from organisations such as the Dutch Police and Swiss Life Germany

Part of the book series: Management for Professionals (MANAGPROF)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 99.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (12 chapters)

  1. Front Matter

    Pages i-x
    Download chapter PDF

  2. “There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications

    • Christoph Moss
    Pages 1-4

  3. Theoretical Basics

    1. Front Matter

      Pages 5-5
      Download chapter PDF

    2. Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value

      • Christoph Moss, Niklas Stog
      Pages 7-14

    3. The Journalistic Newsroom as a Blueprint for Corporate Communications

      • Lara Behrens, Christoph Moss, Mona Sadrowski
      Pages 15-25

    4. The Corporate Newsroom Model

      • Christoph Moss
      Pages 27-47

    5. Strategic Content Marketing in the Corporate Newsroom

      • Mirko Lange
      Pages 49-65

    6. Efficiency and Effectiveness: Controlling in the Corporate Newsroom

      • Lara Behrens, Christoph Moss, Niklas Stog
      Pages 67-90

    7. The Dissemination of Corporate Newsrooms in Practice: Empirical Studies

      • Christoph Moss, Mona Sadrowski
      Pages 91-100

    8. The Digital Shop Window: The Social Media Newsroom as a Communicative Hub

      • Dominik Ruisinger
      Pages 101-114
Back to top

Keywords

About this book

Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.

The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.

The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. 

This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.


Editors and Affiliations

  • Mediamoss Corporate Newsroom Consulting, International School of Management, Dortmund, Germany

    Christoph Moss

About the editor

Christoph Moss is a professor for Communication and Marketing at the International School of Management in Dortmund. He was deskchef in the newsroom of the German business newspaper Handelsblatt. With his consulting company Mediamoss he has implemented more than 50 Corporate Newsroom projects - for example at Siemens, Fraport and Swiss Life Germany.

Bibliographic Information

  • Book Title: The Corporate Newsroom

  • Book Subtitle: Steering Companies Efficiently Through Communication

  • Editors: Christoph Moss

  • Series Title: Management for Professionals

  • DOI: https://doi.org/10.1007/978-3-030-67642-1

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Mediamoss GmbH 2021

  • Hardcover ISBN: 978-3-030-67641-4Published: 14 April 2021

  • Softcover ISBN: 978-3-030-67644-5Published: 15 April 2022

  • eBook ISBN: 978-3-030-67642-1Published: 13 April 2021

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: X, 154

  • Number of Illustrations: 29 b/w illustrations

  • Topics: Marketing, Media and Communication, Industries

Publish with us

Policies and ethics

Back to top

Search

Navigation