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Classroom Companion: Business

Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation

Authors: Jelassi, Tawfik, Martínez-López, Francisco J.

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  • Presents an overview on developing e-business models, channel management and integration
    Demonstrates practical use of the concepts and methods using in-depth case studies from a variety of industries
    Provides tools and methods for implementation of e-business strategies

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  • ISBN 978-3-030-48950-2
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  • ISBN 978-3-030-48949-6
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About this Textbook

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

About the authors

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland).  He is also Director of the OWP program in Lausanne and Singapore, which is IMD’s largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times.  His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal. 
Francisco J. Martínez-López is Professor of Business Administration at the University of Granada.  Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management.  He has co-edited several international journals’ special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).

Table of contents (31 chapters)

Table of contents (31 chapters)

Buy this book

eBook 71,68 €
price for India (gross)
  • ISBN 978-3-030-48950-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 84,99 €
price for India (gross)
  • ISBN 978-3-030-48949-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Strategies for e-Business
Book Subtitle
Concepts and Cases on Value Creation and Digital Business Transformation
Authors
Series Title
Classroom Companion: Business
Copyright
2020
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-48950-2
DOI
10.1007/978-3-030-48950-2
Hardcover ISBN
978-3-030-48949-6
Series ISSN
2662-2866
Edition Number
4
Number of Pages
XIII, 795
Number of Illustrations
20 b/w illustrations, 126 illustrations in colour
Additional Information
Pearson Education Limited, London, 2014
Topics

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