Editors:
- Presents the Scottish Enlightenment within a contemporary marketing research context
- Offers cutting-edge research and insights on marketing theory and practice
- Examines the impact of social, political, technological and economic challenges on marketing research and practice
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Conference series link(s): AMSWMC: Academy of Marketing Science World Marketing Congress
Conference proceedings info: AMSWMC 2019.
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (219 papers)
-
Front Matter
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations ofphenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Keywords
- Sensory Marketing
- Scottish Enlightenment and Contemporary Marketing
- Technology and Brandin
- Consumer Emotions
- Consumer Experience
- Brand Authenticity
- Consumer Decision Making Situations
- Ethical Consumer Behavior
- Marketing Strategy in Israel
- Healthcare Marketing
- Artificial Intelligence in Marketing
- Luxury Brand Management
- Electronic Word of Mouth (eWOM)
- Marketing in Emerging Markets
- Green Consumer Behavior
- Consumer-Brand Engagement
Editors and Affiliations
-
IÉSEG School of Management, Paris, France
Felipe Pantoja
-
Rohrer College of Business, Rowan University, Glassboro, USA
Shuang Wu, Nina Krey
Bibliographic Information
Book Title: Enlightened Marketing in Challenging Times
Book Subtitle: Proceedings of the 2019 AMS World Marketing Congress (WMC)
Editors: Felipe Pantoja, Shuang Wu, Nina Krey
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-030-42545-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Academy of Marketing Science 2020
Hardcover ISBN: 978-3-030-42544-9Published: 18 September 2020
Softcover ISBN: 978-3-030-42547-0Published: 18 September 2021
eBook ISBN: 978-3-030-42545-6Published: 17 September 2020
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XLIII, 630
Number of Illustrations: 13 b/w illustrations, 2 illustrations in colour
Topics: Customer Relationship Management, Emerging Markets/Globalization, Business Strategy/Leadership, Innovation/Technology Management, Consumer Behavior, Luxury