Overview
- Features the full proceedings from the 47th AMS Annual Conference
- Explores the marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace
- Focuses on current issues such as rising middle class in emerging markets, consumer privacy concerns and disruptive technological breakthroughs
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Included in the following conference series:
Conference proceedings info: AMSAC 2019.
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Table of contents (270 papers)
Other volumes
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Marketing Opportunities and Challenges in a Changing Global Marketplace
Keywords
- Customers in the Digital Era
- Marketing Models and Digital Poetry
- Socially Responsible Consumers
- Brand Heritage
- Robotic Shopping Assistants
- Technology and Branding
- Consumer Emotions
- Consumer Experience
- Brand Authenticity
- Consumer Decision Making Situations
- Ethical Consumer Behavior
- International Commerce
- National Trade Policies
- Consumer Privacy
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
Bibliographic Information
Book Title: Marketing Opportunities and Challenges in a Changing Global Marketplace
Book Subtitle: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Editors: Shuang Wu, Felipe Pantoja, Nina Krey
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-030-39165-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Academy of Marketing Science 2020
Hardcover ISBN: 978-3-030-39164-5Published: 16 June 2020
Softcover ISBN: 978-3-030-39167-6Published: 16 June 2021
eBook ISBN: 978-3-030-39165-2Published: 15 June 2020
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XLIX, 674
Number of Illustrations: 16 b/w illustrations, 2 illustrations in colour
Topics: Customer Relationship Management, Innovation/Technology Management, Emerging Markets/Globalization, Business Strategy/Leadership, Consumer Behavior, Luxury