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International Marketing and Management Research

Sustainable Innovation

Trends in Marketing and Management

Editors: Saxena Arora, A., Bacouel-Jentjens, S., Sepehri, M., Arora, A. (Eds.)

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  • Demonstrates how ​new ideas can thrive within organizations
  • Promotes leadership skills for solving current and future organizational challenges
  • Paves the way to bring more innovation into an organization
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About this book

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. 

This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world.

This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.


About the authors

Anshu Saxena Arora is Associate Professor of Marketing in the School of Business and Public Administration at the University of the District of Columbia, USA.

Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France.

Mohamad Sepehri is the Dean of the School of Business and Public Administration at the University of the District of Columbia, USA.

Amit Arora is Associate Professor of Supply Chain Management in the School of Business and Public Administration at the University of the District of Columbia, USA.


Table of contents (10 chapters)

Table of contents (10 chapters)
  • Quasi-Passive Lower and Upper Extremity Robotic Exoskeleton for Strengthening Human Locomotion

    Pages 1-14

    Arora, Aryaman (et al.)

  • Ideate-Generate: Design Thinking and User Experience (UX) for Sustainable Impact on Global Product Development of Wearable Technologies in the Healthcare Industry

    Pages 15-24

    Washington, Alexandra (et al.)

  • Seeing Is Believing: The Disruptive Effect of Sustainable and Functional Product Design in Electric Bikes for Emerging Economies

    Pages 25-32

    Bright, Delonte D. (et al.)

  • Do Greener Products Earn More Green? Examining Biomimicry along with Incremental and Radical Sustainable Product Innovations for UX Designs

    Pages 33-45

    Bharatha, Snehapriya (et al.)

  • Buyer-Supplier Relationships: Role of Collaboration, Sustainability, and Technology

    Pages 47-58

    Ampe-N’DA, Loucace Dorcas (et al.)

Buy this book

eBook 42,79 €
price for India (gross)
  • ISBN 978-3-030-30421-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 49,99 €
price for India (gross)
  • ISBN 978-3-030-30420-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Sustainable Innovation
Book Subtitle
Trends in Marketing and Management
Editors
  • Anshu Saxena Arora
  • Sabine Bacouel-Jentjens
  • Mohamad Sepehri
  • Amit Arora
Series Title
International Marketing and Management Research
Copyright
2020
Publisher
Palgrave Pivot
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-30421-8
DOI
10.1007/978-3-030-30421-8
Hardcover ISBN
978-3-030-30420-1
Series ISSN
2662-8546
Edition Number
1
Number of Pages
XXVII, 154
Number of Illustrations
13 b/w illustrations
Topics

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