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Innovation, Technology, and Market Ecosystems

Managing Industrial Growth in Emerging Markets

Editors: Rajagopal, Behl, Ramesh (Eds.)

  • Blends global economics and political trends with regional industrial development prospects
  • Presents regional research studies across manufacturing and marketing sectors in reference to changing industrial trends
  • Offers a panoramic view of industry automation in various manufacturing and services sectors in the emerging markets
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eBook 71,39 €
price for India (gross)
  • The eBook version of this title will be available soon
  • Due: November 2, 2019
  • ISBN 978-3-030-23010-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 119,99 €
price for India (gross)
  • Due: November 2, 2019
  • ISBN 978-3-030-23009-8
  • Free shipping for individuals worldwide
About this book

This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.

About the authors

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, USA. He has authored 58 books and over 400 research papers. Rajagopal is Editor of several  academic journals.
Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-three books, seventeen case studies, and more than 45 research papers of national and international repute.

Buy this book

eBook 71,39 €
price for India (gross)
  • The eBook version of this title will be available soon
  • Due: November 2, 2019
  • ISBN 978-3-030-23010-4
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 119,99 €
price for India (gross)
  • Due: November 2, 2019
  • ISBN 978-3-030-23009-8
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Innovation, Technology, and Market Ecosystems
Book Subtitle
Managing Industrial Growth in Emerging Markets
Editors
  • Rajagopal
  • Ramesh Behl
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG, part of Springer Nature
eBook ISBN
978-3-030-23010-4
DOI
10.1007/978-3-030-23010-4
Hardcover ISBN
978-3-030-23009-8
Edition Number
1
Number of Pages
XXXII, 428
Number of Illustrations
21 b/w illustrations
Topics