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Fashion Communication in the Digital Age

FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019

Editors: Kalbaska, N., Sádaba, T., Cominelli, F., Cantoni, L. (Eds.)

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  • Insights into how communication impacts the fashion industry 
  • Major milestone in the digital transformation of fashion 
  • Comprehensive, up-to-date scientific overview 
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eBook 118,99 €
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  • ISBN 978-3-030-15436-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
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  • Immediate eBook download after purchase
Hardcover 199,99 €
price for India (gross)
  • ISBN 978-3-030-15435-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.


About the authors

Nadzeya Kalbaska, PhD, is researcher and lecturer of Online Communication at the Institute of Digital Technologies for Communication, Faculty of Communication Sciences, USI – Università della Svizzera italiana, Lugano, Switzerland. From 2014 to 2017 she served as General Secretary of the International Federation for Information Technologies in Travel and Tourism. She is programme coordinator for the Master’s double degree in Digital Fashion Communication offered by USI – Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne.
Teresa Sádaba, PhD, is Professor of Stratetic Communication at the University of Navarra in Spain and the Dean at the ISEM Fashion Business School. She has been lecturer at the George Washington University (2012-16) and visiting professor at the Université Paris XII, among others. To date she has authored more than 50 publications.
Francesca Cominelli, PhD, is Associate Professor at the University of Paris 1 Panthéon-Sorbonne and Director of IREST. Her research interests include economics of culture, cultural commons, public policies, and cultural tourism. More specifically she is interested in cultural diversity, intangible cultural heritage, creativity, innovation, and traditional craftsmanship. Previously, she collaborated as project specialist for INMA and the French Ministry of Culture and Communication (2008-2010), and as researcher for the European Investment Bank Institute (2013-2014), for the University of Lille 3 (2015) and for OECD (2018). She is member of ICOMOS and Vice-President for Europe of ICOMOS International Committee on Intangible Cultural Heritage. She is co-director of the Master’s double degree in Digital Fashion Communication offered by USI and Université Paris 1 Panthéon-Sorbonne.
Lorenzo Cantoni, PhD, is Full Professor of Online Communication in the Faculty of Communication Sciences and Director of the Institute of Digital Technologies for Communication at USI – Università della Svizzera italiana, Lugano, Switzerland. He is co-director of the Master’s double degree in Digital Fashion Communication offered by USI and Université Paris 1 Panthéon-Sorbonne, and chair-holder of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites.

Table of contents (26 chapters)

Table of contents (26 chapters)
  • Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach

    Pages 3-8

    Andò, Romana (et al.)

  • Digitalized Dynamic Fashion Illustration, Using Motion Graphics

    Pages 9-20

    Choi, Kyung-Hee

  • Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry

    Pages 21-45

    Hall, David (et al.)

  • Multimodal Neural Machine Translation of Fashion E-Commerce Descriptions

    Pages 46-57

    Laenen, Katrien (et al.)

  • Remixing the Fashion Brand: Uniqlo Through Instagram and Twitter

    Pages 58-65

    Lascity, Myles Ethan

Buy this book

eBook 118,99 €
price for India (gross)
  • ISBN 978-3-030-15436-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 199,99 €
price for India (gross)
  • ISBN 978-3-030-15435-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Fashion Communication in the Digital Age
Book Subtitle
FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
Editors
  • Nadzeya Kalbaska
  • Teresa Sádaba
  • Francesca Cominelli
  • Lorenzo Cantoni
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-030-15436-3
DOI
10.1007/978-3-030-15436-3
Hardcover ISBN
978-3-030-15435-6
Edition Number
1
Number of Pages
XI, 300
Number of Illustrations
7 b/w illustrations, 78 illustrations in colour
Topics