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Wine Tourism Destination Management and Marketing

Theory and Cases

  • Book
  • © 2019

Overview

Editors:
  1. Marianna Sigala

    1. University of South Australia, Adelaide, Australia

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    You can also search for this editor in PubMed   Google Scholar

  2. Richard N. S. Robinson

    1. Saint Lucia, Australia

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Combines theory and practice with research findings and international case studies
  • Updates and enriches knowledge and practice on wine tourism by including chapters and case studies related to new technologies and social media
  • Consolidates research from two major fields (research in wine and wine consumption, with research in wine tourism / destinations) in order to demonstrate the links, synergies and benefits of relating knowledge from these streams of research

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Table of contents (38 chapters)

  1. Front Matter

    Pages i-xxxix
    Download chapter PDF

  2. Introduction: Wine Destination Management and Marketing—Critical Success Factors

    • Marianna Sigala
    Pages 1-6

  3. Wine Tourists: Who Are They and What Do They Want from Wine Destinations?

    1. Front Matter

      Pages 7-8
      Download chapter PDF

    2. Understanding the Wine Tourist Markets’ Motivations, Travel Constraints and Perceptions of Destination Attributes: A Case Study of Winery Visitors in Sardinia, Italy

      • Aise KyoungJin Kim, Giacomo Del Chiappa, Ester Napolitano
      Pages 9-27

    3. Wine Tourist’s Perception of Winescape in Central Otago, New Zealand

      • Joanna Fountain, Charlotte Thompson
      Pages 29-44

    4. The Image of a Wine Tourist and Impact on Self-Image Congruity

      • Marlene Pratt
      Pages 45-65

    5. Motivations of Wine Travellers in Rural Northeast Iowa

      • Oksana Grybovych Hafermann, Samuel V. Lankford
      Pages 67-70

    6. Seeking the Typical Characteristics of Wine Tourists in South Greece

      • Panagiotis Tataridis, Kanellakopoulos Christos, Kanellis Anastassios, Gatselos Lazaros
      Pages 71-74

  5. Designing Experiences: Developing and Innovating Wine Destinations

    1. Front Matter

      Pages 139-141
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    2. Wine and Food Events: Experiences and Impacts

      • Donald Getz
      Pages 143-164

    3. Pouring New Wines into Old Wineskins? Sub-regional Identity and the Case of the Basket Range Festival

      • Jonathan Staggs, Matthew Brenner
      Pages 165-183

    4. Wine Tourism: Balancing Core Product and Service-Dominant Strategies

      • Bonnie Farber Canziani
      Pages 185-201

    5. Wine Tourism Experiences and Marketing: The Case of the Douro Valley in Portugal

      • Alexandra I. Correia, Raquel Cunha, Olga Matos, Carlos Fernandes
      Pages 203-220

    6. Managing and Marketing Wine Destinations with and Through Art: A Framework for Designing Wine Experiences

      • Marianna Sigala
      Pages 221-243

    7. Developing a Destination Within a Destination: The d’Arenberg Cube, the Iconic Monument of Experiences That Synergise Wine, Tourism and Art

      • Marianna Sigala, Ruth Rentschler
      Pages 245-274
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Keywords

About this book

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.


Editors and Affiliations

  • University of South Australia, Adelaide, Australia

    Marianna Sigala

  • Saint Lucia, Australia

    Richard N. S. Robinson

About the editors

Marianna Sigala is Professor of Tourism at the University of South Australia, Australia.

Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia.

Bibliographic Information

  • Book Title: Wine Tourism Destination Management and Marketing

  • Book Subtitle: Theory and Cases

  • Editors: Marianna Sigala, Richard N. S. Robinson

  • DOI: https://doi.org/10.1007/978-3-030-00437-8

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019

  • Hardcover ISBN: 978-3-030-00436-1Published: 08 July 2019

  • eBook ISBN: 978-3-030-00437-8Published: 25 June 2019

  • Edition Number: 1

  • Number of Pages: XXXIX, 621

  • Number of Illustrations: 8 b/w illustrations, 35 illustrations in colour

  • Topics: Tourism Management, Marketing

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