![Integrated Marketing Communications]( "Integrated Marketing Communications")
Textbook
Kitchen, P. J., Tourky, M. E. (2022)
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly …
Available Formats:
Softcover
eBook
![Applied Corporate Finance]( "Applied Corporate Finance")
Textbook
Pyles, M. K. (2021)
This textbook helps students truly understand how to apply the principles behind corporate finance in a real world context from both a firm and investor perspective. In its second …
Available Formats:
Hardcover
eBook
![Research Design in Business and Management]( "Research Design in Business and Management")
Textbook
Hunziker, S., Blankenagel, M. (2021)
The present book project on Research Design, which is planned in English, is intended to create an innovative textbook that can be used at university undergraduate and graduate …
Available Formats:
Softcover
eBook
![Digital Cultural Transformation]( "Digital Cultural Transformation")
Textbook
Padua, D. (2021)
The hypercomplex digital-technological environment is exponential and revolutionary. Our social mindset adaptation, instead, is slower and evolutionary, as an individual’s or an …
Available Formats:
Hardcover
eBook
![Security Analysis and Portfolio Management]( "Security Analysis and Portfolio Management")
Textbook
Singh, S., Yadav, S. S. (2021)
This book is a simple and concise text on the subject of security analysis and portfolio management. It is targeted towards those who do not have prior background in finance, and …
Available Formats:
Hardcover
eBook
![Money and Mathematics]( "Money and Mathematics")
Textbook
Korn, R., Luderer, B. (2021)
This book follows a conversational approach in five dozen stories that provide an insight into the colorful world of financial mathematics and financial markets in a relaxed, …
Available Formats:
Hardcover
eBook
![An Introduction to Machine Learning]( "An Introduction to Machine Learning")
Textbook
Kubat, M. (2021)
This textbook offers a comprehensive introduction to Machine Learning techniques and algorithms. This Third Edition covers newer approaches that have become highly topical, …
Available Formats:
Hardcover
eBook
![Multivariate Analysis]( "Multivariate Analysis")
Textbook
Backhaus, K., Erichson, B., Gensler, S., Weiber, R., Weiber, T. (2021)
Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an …
Available Formats:
Softcover + Digital Flashcards
eBook
![Modern Industrial Services]( "Modern Industrial Services")
Textbook
West, S., Gaiardelli, P., Saccani, N. (2021)
This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to …
Available Formats:
Hardcover
eBook
![Organization Design]( "Organization Design")
Textbook
van Bree, J. (2021)
This upper-level textbook provides a practical guide to the field of organization design, grounded in academic literature. It is set apart from other books on the topic by its …
Available Formats:
Softcover
eBook
![Global Supply Chain and Operations Management]( "Global Supply Chain and Operations Management")
Textbook
Ivanov, D., Tsipoulanidis, A., Schönberger, J. (2021)
The third edition of this textbook comprehensively discusses global supply chain and operations management (SCOM), combining value creation networks and interacting processes. It …
Available Formats:
Book with w. online files/update
eBook
![Uncertainty Quantification and Stochastic Modelling with EXCEL]( "Uncertainty Quantification and Stochastic Modelling with EXCEL")
Textbook
Souza de Cursi, E. (2021)
This book presents techniques for determining uncertainties in numerical solutions with applications in the fields of business administration, civil engineering, and economics, …
Available Formats:
Hardcover
eBook
![Entrepreneurial Vision]( "Entrepreneurial Vision")
Textbook
Reid, S. E., Crawford, C. B. (2021)
While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, …
Available Formats:
Hardcover
eBook
![Business Process Management Cases Vol. 2]( "Business Process Management Cases Vol. 2")
Textbook
vom Brocke, J. (Ed), Mendling, J. (Ed), Rosemann, M. (Ed) (2021)
This book is a sequel and extension to the book “Business Process Management Cases", published in its first edition by Springer in 2018. It adds 22 new cases for practitioners and …
Available Formats:
Hardcover
eBook
![Aviation Systems]( "Aviation Systems")
Textbook
Wittmer, A. (Ed), Bieger, T. (Ed), Müller, R. (Ed) (2021)
This book provides an overview of the aviation sector by focusing on all major aspects embedded in the environment (subsystems) and the market of aviation. The book explains the …
Available Formats:
Hardcover
eBook
![Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R]( "Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R")
Textbook
Hair Jr., J. F., Hult, T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., Ray, S. (2021)
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. …
Available Formats:
Hardcover
eBook
![Marketing Management]( "Marketing Management")
Textbook
Czinkota, M. R., Kotabe, M., Vrontis, D., Shams, S. M. R. (2021)
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of …
Available Formats:
Hardcover
eBook
![Liquidity, Markets and Trading in Action]( "Liquidity, Markets and Trading in Action")
Textbook
Ozenbas, D., Pagano, M. S., Schwartz, R. A., Weber, B. W. (2021)
This open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and …
Available Formats:
Hardcover
eBook
![Modern Police Leadership]( "Modern Police Leadership")
Textbook
Roycroft, M. (Ed), Brine, L. (Ed) (2021)
This edited textbook covers a range of key operational and strategic aspects of police administration, from experts who have both an academic and practitioner background. It sets …
Available Formats:
Softcover
eBook
![Masterclass Enterprise Architecture Management]( "Masterclass Enterprise Architecture Management")
Textbook
Jung, J., Fraunholz, B. (2021)
This textbook provides a hands-on introduction to enterprise architecture management. It guides the reader through the applications of methods and tools to typical business …
Available Formats:
Softcover
eBook