Society & Partner Zone Issue 19, Marketing

Marketing Corner: Easy things you can do to promote your journal

An overview of Springer services that help you support your journal.

Product flyers

Need a flyer to take to a meeting? Simply go to the journal homepage on springer.com, and in the right-hand column under "Services" you will find a flyer to download which you can then print out.

One Click Sign up - New option for the Table of Contents alerting service

Here’s a great way to help you improve readership and usage of your journal!

Springer’s Table of Contents Alerts allow readers to sign up to receive e-mails when a new issue of your journal is available online.

How will this drive usage of your journal? Well, users can go straight to the full text of the article they are interested in by clicking on the relevant link in the email. Articles are available in PDF and html so readers can also choose their preferred access format, too.

The one-click sign up URL you need is the following:

"http://www.springer.com/tocsubscription/journalnumber"

Simply add the relevant Springer journal number to the end of the link, and then add this link to the signature of your e-mail! If you're not sure of your journal's number you will find it on the journal homepage on springer.com.
Here's an example:

Signing up your society members to the TOC Alert

To help your members take advantage of the TOC Alert service, Springer can sign up members on your behalf (following the completion of the relevant contract paperwork) Remember, this is key to increasing usage of your journal. We invite you to consider this option, if you haven't already.

Alternatively, we can provide you with a message and email template which you can distribute to your members to encourage them to sign up individually.

Please contact your Springer Editor, or send an e-mail to:

SocietyPartnerZone@springer.com.

Social Media

Are you active in social media? ‘Like’ your journal on www.springer.com. Use the icons located just under the journal title.

PostMe!

Does your society have a social media account? Sign up for our PostMe! service or pass this information on to the webmaster.

Our PostMe! feed service is free and it was created to support our publishing partners in their social media marketing efforts. Here is how it works: We send our publishing partners short messages regarding their journal(s) and publishing in general which they in turn can post (thus “PostMe!”) to their various social media accounts. We usually send 2 to 3 “feeds” a month by email.

To sign up simply contact your Springer Editor, or e-mail SocietyPartnerZone@springer.com.

Enhance your journal promotion at society events

Our societies and publishing partners can order journal related promotional materials, including a table top poster, Springer branded pens and sample journal copies from our Exhibit Service Center.

Is your society having a meeting or event where you want to better promote the society journal? Our societies and publishing partners can now order journal related promotional materials, including a re-usable table top poster, Springer branded pens and sample journal copies from our Exhibit Service Center on Springer.com. Societies can also download a selection of flyers and request their events be promoted via Table-of-Content Alert Inserts and SpringerLink Banners. Visit us at www.springer.com/SocietyExhibits at least 6 weeks prior to an event to submit a request.