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Smart Innovation, Systems and Technologies

Marketing and Smart Technologies

Proceedings of ICMarkTech 2020

Editors: Rocha, Á., Reis, J.L., Peter, M.K., Cayolla, R., Correia Loureiro, S.M., Bogdanović, Z. (Eds.)

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  • Discusses smart technologies for effective solutions in business and marketing
  • Presents the outcomes of the ICMarkTech 2020 conference, held from October 8 to 10, 2020
  • Serves as a reference resource for researchers and practitioners in academia and industry
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eBook 213,99 €
price for Spain (gross)
  • ISBN 978-981-334-183-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 259,99 €
price for Spain (gross)
  • ISBN 978-981-334-182-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

About the authors

Álvaro Rocha holds the title of Honorary Professor and holds a D.Sc. in Information Science, Ph.D. in Information Systems and Technologies, M.Sc. in Information Management and BCS in Computer Science. He is Professor of Information Systems at the University of Lisbon, President of AISTI (the Iberian Association for Information Systems and Technologies), Chair of the IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter and Editor-in-Chief of both JISEM (Journal of Information Systems Engineering & Management) and RISTI (Iberian Journal of Information Systems and Technologies).
José Luís Reis received Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM, Porto. He is a Professor at ISMAI, IPAM and as invited at ISCAP.IPP. He is the author and co-author of several books, namely “Personalization in Marketing – Technologies and Information Systems”, “Marketing in agri-food – fundamentals and case studies”, “Gamification Model for SMEs” and “Marketing and Smart Technologies”.
Marc K. Peter received Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing.  He is a Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. His research and teaching focus are digital transformation, digital marketing and cyber security.
Ricardo Cayolla received Ph.D. in “Marketing and Strategy and is the author of seven books. He is Neuroscience Co-Creator of the projects “Super-Humans” and “How Humans Learn”. Original researcher integrates research done in neuroscience. With a graduation in “Design Thinking for Business Innovation” from ESADE, he applies the research in several areas in the business world. He is Visiting Professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China, since March 2017. Sandra Loureiro (Ph.D.) is Associate Professor at Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), and she is Director of the Ph.D. in Management, specialization in Marketing, and the Ph.D. in Tourism Management. Her current research interests include relationships, tourism marketing and technologies related issues, such as VR, AR and AI. Her papers have been published in a variety of peer-reviewed journals that include Journal of Marketing, Journal of Retailing, Tourism Management, Journal of Business Research, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Cleaner Production and Journal of Brand Management or Online Information Review. 
Zorica Bogdanović received Ph.D. and is Associate Professor at the Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc. and Ph.D. studies. Her professional and scientific interests include e-business, Internet marketing, Internet technologies and Internet of things. The results of her research have been published in many well-known international journals and conference proceedings.

Table of contents (63 chapters)

Table of contents (63 chapters)
  • How Committed I Am with Tourist-Intelligent Virtual Assistants?

    Pages 3-9

    Loureiro, Sandra Maria Correia (et al.)

  • Human Intelligence Versus Artificial Intelligence: A Comparison of Traditional and AI-Based Methods for Prospect Generation

    Pages 11-22

    Stadlmann, Christian (et al.)

  • A Trademark Image Retrieval Tool Based on Deep Learning Features

    Pages 23-33

    Manrique, Rubén (et al.)

  • The Impact of TikTok on Digital Marketing

    Pages 35-44

    Guarda, Teresa (et al.)

  • Sentiment Analysis Using Web-Based Platforms on Virtual Education During the 2020 Lockdown

    Pages 45-54

    Ruco, Alexandre (et al.)

Buy this book

eBook 213,99 €
price for Spain (gross)
  • ISBN 978-981-334-183-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 259,99 €
price for Spain (gross)
  • ISBN 978-981-334-182-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Marketing and Smart Technologies
Book Subtitle
Proceedings of ICMarkTech 2020
Editors
  • Álvaro Rocha
  • José Luís Reis
  • Marc K. Peter
  • Ricardo Cayolla
  • Sandra Maria Correia Loureiro
  • Zorica Bogdanović
Series Title
Smart Innovation, Systems and Technologies
Series Volume
205
Copyright
2021
Publisher
Springer Singapore
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-334-183-8
DOI
10.1007/978-981-33-4183-8
Hardcover ISBN
978-981-334-182-1
Series ISSN
2190-3018
Edition Number
1
Number of Pages
XXXII, 797
Number of Illustrations
58 b/w illustrations, 93 illustrations in colour
Topics