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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

Editors: Pyeman, J., Wan Rashid, W.E., Hanif, A., Syed Mohamad, S.J.A.N., Tan, P.L. (Eds.)

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  • Includes 57 refereed papers contributed by researchers, scholars, professionals and postgraduate students
  • Addresses a range of disciplines connected with the topics of management and marketing, economics and finance and entrepreneurship
  • Presents valuable basic and applied research findings
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eBook 160,49 €
price for Spain (gross)
  • ISBN 978-981-287-426-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 207,99 €
price for Spain (gross)
  • ISBN 978-981-287-425-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 197,59 €
price for Spain (gross)
  • ISBN 978-981-10-1225-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.

About the authors

Associate Professor Dr. Jaafar Pyeman is a Director of Arshad Ayub Graduate Business School (AAGBS), Universiti Teknologi MARA (UiTM), Malaysia. He obtained his MBA from University of Hull, United Kingdom and PhD from UiTM. He has broad experiences in leading the organizations as he was previously appointed as Deputy Dean of the Faculty of Business Management UiTM, Head of Professional & Offshore Program at AAGBS and Head of Postgraduate Studies at Malaysia Institute of Transport (MITRANS). He is a Fellow of Institute of Business Excellent (IBE) and MITRANS as well as a Secretary General of Malaysian Association of Learning and Development (MyLeaD). He is an active researcher, presented numerous research papers and he has published many papers in national and international journals. He has also involved as a reviewer for international conferences such as International Conference on Science and Social Research and 2nd Terengganu International Business and Economic Conference.

Wan Edura is a Senior Lecturer of Faculty of Business Management, Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia. She is also the Head for Center of Integrated Information and Publication, Institute of Business Excellence at UiTM, Shah Alam.

Azlina Hanif is the Deputy Director (by Research) and a Senior Lecturer at Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Malaysia.

Syed Jamal Abdul Nasir is an Associate Professor at Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Malaysia.

Tan Peck Leong is a Senior Lecturer at Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam, Malaysia.

Table of contents (57 chapters)

Table of contents (57 chapters)
  • The Determinants of Technological Innovation Adoption in Malaysian SMEs

    Pages 3-15

    Ngisau, Noni

  • Market Orientation Conception on Commercialization of University Research Products with Moderating Effect of Organizational Culture

    Pages 17-27

    Latif, Nur Syahira Abd (et al.)

  • The Customers’ Perception Toward Secret Recipe’s Reputation by Using the Reptrak™ Model

    Pages 29-41

    Sah, Nur Farhana Mohd (et al.)

  • Examining the Applicability of Outside-In Open Innovation Approaches for Small B-to-B Businesses

    Pages 43-55

    Moser, Johannes (et al.)

  • Export Readiness Among Small- and Medium-Sized Enterprises in Malaysia

    Pages 57-64

    Rosnan, Herwina (et al.)

Buy this book

eBook 160,49 €
price for Spain (gross)
  • ISBN 978-981-287-426-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 207,99 €
price for Spain (gross)
  • ISBN 978-981-287-425-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 197,59 €
price for Spain (gross)
  • ISBN 978-981-10-1225-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
Editors
  • Jaafar Pyeman
  • Wan Edura Wan Rashid
  • Azlina Hanif
  • Syed Jamal Abdul Nasir Syed Mohamad
  • Peck Leong Tan
Copyright
2016
Publisher
Springer Singapore
Copyright Holder
Springer Science+Business Media Singapore
eBook ISBN
978-981-287-426-9
DOI
10.1007/978-981-287-426-9
Hardcover ISBN
978-981-287-425-2
Softcover ISBN
978-981-10-1225-9
Edition Number
1
Number of Pages
XII, 653
Number of Illustrations
29 b/w illustrations, 31 illustrations in colour
Topics