Overview
Is one of the very few recent books that focuses on the development and improvement of tourism products
Addresses the whole tourism product business process chain
Uses the latest IT technology tools to study tourism product development, such as web-based applications, data mining, big data, sentiment analysis, geo-tagging, and mobile communication
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Table of contents (15 chapters)
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Front Matter
Keywords
About this book
Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development.
Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here.
The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage.
Editors and Affiliations
About the editors
Jinbo Jiang is a Professor, Doctoral Supervisor and the Executive Vice Dean of the School of Economics and Commerce (the School of Tourism and Hotel Management), South China University of Technology. He is a member of the Teaching Steering Committee of Tourism Management Specialty of the Ministry of Education in China. He also serves as the Deputy Director of Guangdong Provincial Tourism Management Specialty Teaching Steering Committee. He has long been engaged in teaching and research in the area of tourism. His research interest includes tourism planning, regional tourism development, resort development, management and tourism innovation.
Doudou Bi obtained her Ph.D. degree from the Sun Yat-sen University in China. She has been a Visiting Scholar at the University of Birmingham, UK. She is currently the Director of the Department of Tourism and Hotel Management in the School of Economics and Commerce (the School of Tourism and Hotel Management), South China University of Technology. She has long time experience in teaching and researching mainly in the tourism development field. Her focus of research includes the tourism economy and policy, leisure study and urban development.
Bibliographic Information
Book Title: Tourism Product Development in China, Asian and European Countries
Editors: Yuhua Luo, Jinbo Jiang, Doudou Bi
DOI: https://doi.org/10.1007/978-981-15-4447-7
Publisher: Springer Singapore
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: Springer Nature Singapore Pte Ltd. 2020
Hardcover ISBN: 978-981-15-4446-0Published: 22 May 2020
Softcover ISBN: 978-981-15-4449-1Published: 22 May 2021
eBook ISBN: 978-981-15-4447-7Published: 21 May 2020
Edition Number: 1
Number of Pages: VIII, 251
Number of Illustrations: 3 b/w illustrations, 37 illustrations in colour
Topics: Cultural Studies, Cultural Geography, Religious Studies, general, Economic Geography