Communication, Culture and Ecology

1. Front Matter

   Pages i-ix

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2. Introduction

   1. Front Matter

      Pages 1-1

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   2. Culture, Communication and Capacity for Sustainable Development

      • Kiran Prasad

      Pages 3-22

3. Cultural and Ecological Foundations for Sustainable Development

   1. Front Matter

      Pages 23-23

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   2. Ecology and Sufficiency for Sustainable Development: Perspectives from Thailand

      • Patchanee Malikhao

      Pages 25-35

   3. Right Effort for Right Livelihood: Historical Model of Sustainable Development from Sri Lanka

      • Chandrika De Alwis

      Pages 37-50

   4. Traditional Knowledge Systems, Culture and Environmental Sustainability: Concepts from Odisha, India

      • Maitreyee Mishra

      Pages 51-66

4. Communication, Communities and Capacity

   1. Front Matter

      Pages 67-67

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   2. Toward the Sufficiency Economy Perspective: The Mass Media and Cultivation of Social Capital Among the Rural Youth in Thailand

      • Boonlert Supadhiloke

      Pages 69-83

   3. Making the Difference: Communicating Campaigns for Sustainable Development in the Opposition State of Penang, Malaysia

      • Mustafa K. Anuar, Shakila Abdul Manan

      Pages 85-99

   4. Communication for Development of the Nilgiri Biosphere Reserve

      • I. Arul Aram, Carolin Arul

      Pages 101-112

   5. Indigenous Communities of the Chittagong Hill Tracts in Bangladesh: Coping with Environmental Perils and Scoping Adaptive Capacities

      • Remeen Firoz, Jonas Dahlström

      Pages 113-127

5. Challenges for Communication in Sustainable Development

   1. Front Matter

      Pages 129-129

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   2. Rethinking Crisis Communication at a Time of Climate Change: Lessons from the Philippines

      • Jude William Genilo

      Pages 131-141

   3. Media Perspectives on the Particulate Matter (PM 2.5) Crisis in China

      • Yifan Zhang

      Pages 143-154

   4. Shifts and Challenges of Communication for Sustainable Development in Indonesia

      • Gilang Desti Parahita

      Pages 155-171

   5. Communication of Inclusive Innovation for Sustainable Development in India

      • Kiran Prasad

      Pages 173-186

6. Conclusion

   1. Front Matter

      Pages 187-187

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   2. Future Directions in Communication and Culture for Sustainable Development

      • Kiran Prasad

      Pages 189-196

7. Back Matter

   Pages 197-199

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This book offers comprehensive insights into the cultural and ecological values that influence sustainable development across Asia, addressing the cultural, religious and philosophical moorings of development through participatory and grassroots communication approaches. It presents a range of contributions and case studies from leading experts in Asia to highlight the debates on environmental communication and sustainable development that are relevant today, and to provide an overview of the positive traditions of ecological sensitivity and cultural communication that may find common ground between communities. This well-researched guide to the dynamic and complex terrain of communication for sustainable development offers uniquely practical perspectives on communication, environment and sustainable development that are of immense value for policy makers, media scholars, development practitioners, researchers and students of communication and media studies.

• Communication in Asia
• Green Policies in India
• Ecology and Sufficiency in Thailand
• Sustainable Development in Asia
• Participatory Media in Asia
• Participatory Development and Women
• Environmental Journalism in Indonesia
• Media Perspectives on China
• Traditional Environmental Knowledge for Development
• Mass Media and Climate Change in Thailand
• Grassroots Initiatives in Sustainable Development
• Green Communication in Asia
• Sustainable Development in Nilgiri
• Sustainable Development in Penang
• Historical Model of Sustainable Development

• Department of Communication and Journalism, Sri Padmavati Mahila Visvavidyalayam, Tirupati, India

  Kiran Prasad

Kiran Prasad is a Professor in Communication and Journalism, Sri Padmavati Mahila University, Tirupati, India. She was Commonwealth Visiting Research Fellow at the Centre for International Communication Research, Institute of Communication Studies, University of Leeds, UK and Canadian Studies Research Fellow at the School of Journalism and Communication, Carleton University, Ottawa, Canada. She is the youngest ever recipient of the ‘State Best Teacher Award’ for university teachers from the Government of Andhra Pradesh, India and several other awards for academic excellence. She is author/editor of twenty books. Her recent books include Media Law and Ethics: Readings in Communication Regulations (2008, in two volumes); HIV and AIDS: Vulnerability of Women in Asia and Africa (2008); Communication for Development : Reinventing Theory and Action (2009, in two volumes); e-Journalism: New Media and News Media (2009); Media Law in India (Kluwer Law International, 2011); New Media and Pathways to Social Change: Shifting Development Discourses (2013) Transforming International Communication: Media, Culture and Society in the Middle East (2014); and Gender and ICTs: Future Directions in Bridging the Digital Divide (2016). She is the Secretary for Communication Education, Asian Congress for Media and Communication (ACMC), Philippines. She is series editor of Empowering Women Worldwide, a book series published by the Women Press, New Delhi.

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