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Media Business and Innovation

Media Corporate Entrepreneurship

Theories and Cases

Authors: Hang, Min

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  • Provides an enjoyable learning safari in the amazing world of new media venture creation and business organizational formation
  • Brings together new media venturing practices in the west and east, covering new media opportunities in various emerging forms
  • An innovative work that integrates and reconciles different theoretical perspectives for media business studies
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eBook 74,89 €
price for Spain (gross)
  • ISBN 978-981-10-2122-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-981-10-2121-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 93,59 €
price for Spain (gross)
  • ISBN 978-981-10-9533-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.
The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.
This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies. 

About the authors

Dr. Min Hang is an associate professor of Media Management and Economics at Tsinghua University, one of the leading institutions in China. She directs an international business journalism program and a research institute on global media business studies at Tsinghua. Specialized in media management, she is the author of a number of books, book chapters and journal articles on new media studies, management and economics in media and cultural industries and global business journalism.

Reviews

“By offering insights into how media corporate world works, this volume may be of interest not only to researchers of media management and economics but rather to a much wider public. The book Media Corporate Entrepreneurship: Theories and Cases serves as an academic source on decision making within transnational media companies, the new media venturing, and the organisational dynamics. … This is a timely and compelling read for practitioners, academia and wider audiences.” (Journal of Creative Industries and Cultural Studies, Vol. 1 (1), 2017)


Table of contents (12 chapters)

Table of contents (12 chapters)

Buy this book

eBook 74,89 €
price for Spain (gross)
  • ISBN 978-981-10-2122-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-981-10-2121-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 93,59 €
price for Spain (gross)
  • ISBN 978-981-10-9533-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Media Corporate Entrepreneurship
Book Subtitle
Theories and Cases
Authors
Series Title
Media Business and Innovation
Copyright
2016
Publisher
Springer Singapore
Copyright Holder
Springer Science+Business Media Singapore
eBook ISBN
978-981-10-2122-0
DOI
10.1007/978-981-10-2122-0
Hardcover ISBN
978-981-10-2121-3
Softcover ISBN
978-981-10-9533-7
Series ISSN
2523-319X
Edition Number
1
Number of Pages
X, 172
Number of Illustrations
16 b/w illustrations
Topics