Managing the Asian Century

e-Consumers in the Era of New Tourism

Editors: Sezgin, Erkan (Ed.)

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  • Presents state-of-the-art marketing tools, especially those used in the e-world of tourism
  • Provides readers with guidance to create new marketing methods
  • Appeals to both academics and practitioners alike
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eBook 91,62 €
price for Spain (gross)
  • ISBN 978-981-10-0087-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 114,39 €
price for Spain (gross)
  • ISBN 978-981-10-0085-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

About the authors

Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook 91,62 €
price for Spain (gross)
  • ISBN 978-981-10-0087-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 114,39 €
price for Spain (gross)
  • ISBN 978-981-10-0085-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
e-Consumers in the Era of New Tourism
Editors
  • Erkan Sezgin
Series Title
Managing the Asian Century
Copyright
2016
Publisher
Springer Singapore
Copyright Holder
Springer Science+Business Media Singapore
eBook ISBN
978-981-10-0087-4
DOI
10.1007/978-981-10-0087-4
Hardcover ISBN
978-981-10-0085-0
Series ISSN
2364-5857
Edition Number
1
Number of Pages
X, 139
Number of Illustrations
12 b/w illustrations, 5 illustrations in colour
Topics