Skip to main content
  • Book
  • © 2016

We are Big Data

The Future of the Information Society

  • A balanced description of the pro's and cons of Big Data
  • An accessible description of a complex topic
  • Combining visions from business and technology in a comprehensive way
  • Includes supplementary material: sn.pub/extras

Buy it now

Buying options

eBook USD 19.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 29.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xix
  2. Big, Bigger, Biggest Data

    • Sander Klous, Nart Wielaard
    Pages 1-15
  3. Remove Fear and Conquer Resistance

    • Sander Klous, Nart Wielaard
    Pages 17-41
  4. You Ain’t Seen Nothing Yet

    • Sander Klous, Nart Wielaard
    Pages 43-52
  5. Hitting the Bullseye First Time Around

    • Sander Klous, Nart Wielaard
    Pages 53-75
  6. Data Stimuli for a Better World

    • Sander Klous, Nart Wielaard
    Pages 77-93
  7. Data Analytics Is the Society

    • Sander Klous, Nart Wielaard
    Pages 95-106
  8. Wanted: Thousands of Sherlock Holmes Clones

    • Sander Klous, Nart Wielaard
    Pages 107-113
  9. The Question Is More Important Than the Answer

    • Sander Klous, Nart Wielaard
    Pages 115-129
  10. Transparency, a Weapon for Citizens

    • Sander Klous, Nart Wielaard
    Pages 131-144
  11. Systems Determine Our Behavior

    • Sander Klous, Nart Wielaard
    Pages 145-155
  12. A New Ecosystem

    • Sander Klous, Nart Wielaard
    Pages 157-171
  13. Back Matter

    Pages 173-199

About this book

This book demonstrates the inevitability of a continuously growing role of data in our society and it stresses that this role does not need to be threatening: to the contrary, collection and analysis of data can help us prevent traffic jams, suppress epidemics, or produce tailor made medicine. The authors sketch the contours of a new information society, in which everything will be measured from our heartbeat during our morning run to the music we listen to and our walking patterns through department stores and they discuss the resistances within the society that have to be overcome.

Sander Klous holds a PhD in High Energy Physics and contributed to the discovery of the Higgs boson at CERN (Nobel prize 2013). Klous works at KPMG and is professor in Big Data at the University of Amsterdam.

 Nart Wielaard is a self-employed consultant and business writer. He develops compelling and clear stories on complex topics for a broad range of clients. Wielaard specializes in the domain where technology, society and business meet. 


Authors and Affiliations

  • Informatics Institute, University of Amsterdam, Amsterdam, The Netherlands

    Sander Klous

  • Nart BV, Haarlem, The Netherlands

    Nart Wielaard

Bibliographic Information

Buy it now

Buying options

eBook USD 19.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 29.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access