Overview
- Cover important managerial knowledge of managing digital enterprise
- Provide insights on current status, issues/challenges, emerging trends and future directions of digital enterprise
- Discuss strategic implications of digital enterprise
- Present models, support services and infrastructure for digital enterprise
- Highlight critical digital enterprise management skills
- Includes supplementary material: sn.pub/extras
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About this book
This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:
• Foundation of Digital Enterprise
• Technology Foundation and Talent Management for Digital Enterprise
• Digital Enterprise Strategy Planning and Implementation
• B2C Digital Enterprise: E-tailing
• B2C Digital Enterprise: E-Services
• B2B Digital Enterprise and Supply Chain
• Digital Platforms
• Digital Marketing and Advertising
• Digital Payment Systems
• Mobile Enterprise
Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
Keywords
Table of contents (10 chapters)
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Front Matter
Authors and Affiliations
Bibliographic Information
Book Title: Managing Digital Enterprise
Book Subtitle: Ten Essential Topics
Authors: Jun Xu
DOI: https://doi.org/10.2991/978-94-6239-094-2
Publisher: Atlantis Press Paris
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Atlantis Press and the authors 2014
Hardcover ISBN: 978-94-6239-093-5Published: 30 October 2014
eBook ISBN: 978-94-6239-094-2Published: 10 October 2014
Edition Number: 1
Number of Pages: X, 199
Number of Illustrations: 2 b/w illustrations
Topics: Innovation/Technology Management, IT in Business, Management, Organization, Business Strategy/Leadership, Entrepreneurship