Food Consumer Science
Theories, Methods and Application to the Western Balkans
Editors: Barjolle, D., Gorton, M., Milošević Đorđević, J., Stojanović, Ž. (Eds.)
Free Preview- Based on research conducted in the course of the FOCUS-BALKANS project
- Explains the main methods, models, and approaches of food consumer science in a concise and simple way
- Illustrates each method, using a concrete case study
- Shows that food consumer science is an ever-more important discipline in the light of growing challenges in public health
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- About this book
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This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.
- Table of contents (9 chapters)
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Introduction
Pages 1-13
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Theories of Food Choice
Pages 15-26
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Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)
Pages 27-41
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Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries
Pages 43-55
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Exploring an Emerging Market through Focus Groups and Expert Interviews: Health Claim Products in the Western Balkans
Pages 57-71
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Table of contents (9 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Food Consumer Science
- Book Subtitle
- Theories, Methods and Application to the Western Balkans
- Editors
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- Dominique Barjolle
- Matthew Gorton
- Jasna Milošević Đorđević
- Žaklina Stojanović
- Copyright
- 2013
- Publisher
- Springer Netherlands
- Copyright Holder
- Springer Science+Business Media Dordrecht
- eBook ISBN
- 978-94-007-5946-6
- DOI
- 10.1007/978-94-007-5946-6
- Hardcover ISBN
- 978-94-007-5945-9
- Softcover ISBN
- 978-94-017-8053-7
- Edition Number
- 1
- Number of Pages
- XVI, 144
- Topics
