SpringerBriefs in Sociology

Marconi's Wireless and the Rhetoric of a New Technology

Authors: Toscano, Aaron

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  • Describes how a technology, specifically the wireless, adheres to cultural values
  • Provides the first rhetorical analysis of Marconi's wireless explaining how this historical technology fits modernist values of the early 20th century
  • Shows how to apply a rhetorical lens to new technologies
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eBook 39,58 €
price for Spain (gross)
  • ISBN 978-94-007-3977-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
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  • Immediate eBook download after purchase
Softcover 51,95 €
price for Spain (gross)
About this book

This book examines the discourse surrounding the wireless, created by the Anglo-Italian inventor Guglielmo Marconi. The wireless excited early twentieth-century audiences before it even became a viable black box technology. The wireless adhered to modernist values—speed, efficiency, militarization, and progress. Language surrounding the wireless is a form of technical communication, overlooked by today’s practitioners. This book establishes a broader definition for technical communication by examining a selection of the discourse surrounding Marconi's wireless. The book’s main themes are the following: 1) technical communication is all discourse surrounding technology, 2) the field of technical communication (or technical writing) should incorporate analyses of discourse surrounding technologies into its epistemology, 3) the wireless is a product of the society from which it comes (early twentieth-century Western civilization), and 4) the discourse surrounding the wireless is infused with tropes of progress—speed, efficiency, evolution, and ahistoricity.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook 39,58 €
price for Spain (gross)
  • ISBN 978-94-007-3977-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 51,95 €
price for Spain (gross)
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Bibliographic Information

Bibliographic Information
Book Title
Marconi's Wireless and the Rhetoric of a New Technology
Authors
Series Title
SpringerBriefs in Sociology
Copyright
2012
Publisher
Springer Netherlands
Copyright Holder
The Author(s)
eBook ISBN
978-94-007-3977-2
DOI
10.1007/978-94-007-3977-2
Softcover ISBN
978-94-007-3976-5
Series ISSN
2212-6368
Edition Number
1
Number of Pages
XX, 145
Number of Illustrations
2 b/w illustrations
Topics