cover

Cross-Channel Cooperation

The Bundling of Online and Offline Business Models

Authors: Kollmann, Tobias, Häsel, Matthias

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Softcover 77,99 €
price for Spain (gross)
  • ISBN 978-3-8350-0238-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Technological advances and changes in customer behaviour implicate a continuing integration of online and offline activities of businesses and individuals. As customers use online and offline channels complementarily, enterprises need to attend both physical and virtual trade levels in equal measure. Integrated business concepts are increasingly becoming a prerequisite for achieving a sustainable competitive advantage and alliances between traditional enterprises and Internet-based ventures are a promising way of meeting these requirements.

Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

About the authors

Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen.
Matthias Häsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.

Buy this book

Softcover 77,99 €
price for Spain (gross)
  • ISBN 978-3-8350-0238-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules

Bibliographic Information

Bibliographic Information
Book Title
Cross-Channel Cooperation
Book Subtitle
The Bundling of Online and Offline Business Models
Authors
Copyright
2006
Publisher
Deutscher Universitätsverlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Softcover ISBN
978-3-8350-0238-8
Edition Number
1
Number of Pages
XII, 139
Topics