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Strategic Retail Management

Text and International Cases

  • Textbook
  • © 2007

Overview

Authors:
  1. Joachim Zentes

    1. Saarland University, Saarbrücken, Germany
      Institute for Commerce & International Marketing (H.I.Ma), Germany
      Europa-Institut at Saarland University, Germany

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  2. Dirk Morschett

    1. Institute for Commerce & International Marketing (H.I.Ma.), Saarland University, Saarbrücken

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  3. Hanna Schramm-Klein

    1. Institute for Commerce & International Marketing (H.I.Ma.), Saarland University, Saarbrücken

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  • Retail management in 15 lessons - Each lesson includes key issues and a comprehensive case study
  • Request lecturer material: sn.pub/lecturer-material

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Table of contents (16 chapters)

  1. Front Matter

    Pages I-VIII
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  2. Introduction

    1. Introduction

      Pages 1-5

  3. Formats and Players in Retailing

    1. Front Matter

      Pages 7-7
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    2. Retail Formats — Food

      Pages 9-30

    3. Retail Formats — Non-Food

      Pages 31-51

    4. New Competitors — Vertical Strategies

      Pages 53-73

  4. Strategic Marketing in Retailing

    1. Front Matter

      Pages 75-75
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    2. Growth Strategies

      Pages 77-99

    3. The Internationalisation of Retailing

      Pages 101-119

    4. Retail Branding and Positioning

      Pages 121-139

  5. Marketing Mix in Retailing

    1. Front Matter

      Pages 141-141
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    2. Store Location — Trading Area Analysis and Site Selection

      Pages 143-162

    3. Merchandise and Category Management

      Pages 163-185

    4. Pricing

      Pages 187-207

    5. Instore Marketing

      Pages 209-230

    6. Customer Relationship Management

      Pages 231-252

  6. Buying, Logistics and Performance Measurement

    1. Front Matter

      Pages 253-253
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    2. Buying — Strategy and Concepts

      Pages 255-275

    3. Logistics — Physical Distribution

      Pages 277-295

    4. Logistics — Supply Chain Management and Information Management

      Pages 297-316
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Keywords

About this book

Retailing is becoming consistently more important in economic terms. This becomes evident when looking at the development of many individual countries, in Europe, America and Asia. In highly developed countries, re tailing is assuming more and more of aleadership role in the distribution channel. The expansion strategies, retail branding strategies, innovative solutions for supply chain management etc., all reflect this trend. In trans formation countries, such as in Central and Eastern Europe, as well as in emerging countries, such as China and India, fundamental changes in retail ing structures become apparent and may lead to comparable developments. In view of internationalisation, afurther profound change can be noticed. Retailing companies that were formerly characterised by alocal or national orientation are increasingly developing into global players with worldwide operations. Book Concept and Overview The present book is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their imple mentation in practice are at the core of the book. This is not atraditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide athematic overview of key issues and to illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.

Authors and Affiliations

  • Saarland University, Saarbrücken, Germany

    Joachim Zentes

  • Institute for Commerce & International Marketing (H.I.Ma), Germany

    Joachim Zentes

  • Europa-Institut at Saarland University, Germany

    Joachim Zentes

  • Institute for Commerce & International Marketing (H.I.Ma.), Saarland University, Saarbrücken

    Dirk Morschett, Hanna Schramm-Klein

About the authors

Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.

Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair - at the University of Fribourg, Switzerland.

Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.




Bibliographic Information

  • Book Title: Strategic Retail Management

  • Book Subtitle: Text and International Cases

  • Authors: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

  • DOI: https://doi.org/10.1007/978-3-8349-9272-7

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2007

  • eBook ISBN: 978-3-8349-9272-7Published: 16 October 2007

  • Edition Number: 1

  • Number of Pages: VIII, 366

  • Number of Illustrations: 90 b/w illustrations

  • Topics: Trade, Sales/Distribution, Marketing

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