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European Retail Research

European Retail Research

2011 | Volume 25 Issue I

Editors: Morschett, Dirk, Foscht, Thomas, Rudolph, Thomas (Eds.)

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About this book

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

About the authors

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Foscht, University of Graz, Austria
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland


Table of contents (7 chapters)

Table of contents (7 chapters)
  • Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments

    Pages 1-25

    Fonseca, Jaime R.S.

  • RFID-Based Tracking of Shopping Behaviour at the Point of Sale – Possibilities and Limitations

    Pages 27-45

    Silberer, Günter (et al.)

  • Prospects for PoS Market Research with RFID Technology: Examination of Consumers' In-Store Shopping Processes

    Pages 47-62

    Blecker, Thorsten (et al.)

  • In-Store Logistics Processes in Austrian Retail Companies

    Pages 63-84

    Trautrims, Alexander (et al.)

  • Ethical Sourcing – Choice of Sourcing Strategies and Impact on Performance of the Firm in German Retailing

    Pages 85-105

    Bastian, Jonas (et al.)

Buy this book

eBook 64,19 €
price for Spain (gross)
  • ISBN 978-3-8349-6235-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 77,99 €
price for Spain (gross)
  • ISBN 978-3-8349-3093-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
European Retail Research
Book Subtitle
2011 | Volume 25 Issue I
Editors
  • Dirk Morschett
  • Thomas Foscht
  • Thomas Rudolph
Series Title
European Retail Research
Copyright
2011
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-6235-5
DOI
10.1007/978-3-8349-6235-5
Softcover ISBN
978-3-8349-3093-4
Series ISSN
1867-8785
Edition Number
1
Number of Pages
VII, 180
Number of Illustrations
6 b/w illustrations
Topics

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