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European Retail Research

European Retail Research

2009 | Volume 23 Issue I

Editors: Swoboda, B., Morschett, D., Rudolph, Th., Schnedlitz, P., Schramm-Klein, H. (Eds.)

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About this book

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

About the authors

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany

Table of contents (9 chapters)

Table of contents (9 chapters)
  • How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands

    Pages 1-20

    Gázquez-Abad, Juan Carlos (et al.)

  • The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model

    Pages 21-45

    Helm, Roland (et al.)

  • Direct Selling: Consumer Profile, Clusters and Satisfaction

    Pages 47-68

    Alturas, Bráulio (et al.)

  • Logistics Service Quality and Technology Investment in Retailing

    Pages 69-82

    Gil-Saura, Irene (et al.)

  • Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?

    Pages 83-100

    Zielke, Stephan (et al.)

Buy this book

eBook 74,89 €
price for Spain (gross)
  • ISBN 978-3-8349-8203-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-8349-1225-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
European Retail Research
Book Subtitle
2009 | Volume 23 Issue I
Editors
  • Bernhard Swoboda
  • Dirk Morschett
  • Thomas Rudolph
  • Peter Schnedlitz
  • Hanna Schramm-Klein
Series Title
European Retail Research
Copyright
2009
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8203-2
DOI
10.1007/978-3-8349-8203-2
Softcover ISBN
978-3-8349-1225-1
Series ISSN
1867-8785
Edition Number
1
Number of Pages
VIII, 218
Number of Illustrations
33 b/w illustrations
Topics

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