Management for Professionals

Digital Business Leadership

Digital Transformation, Business Model Innovation, Agile Organization, Change Management

Authors: Kreutzer, Ralf T., Neugebauer, Tim, Pattloch, Annette

  • Illustrates eight central fields of action for digital business leadership
  • Provides practitioners and executives with a clear, yet practical, set of recommendations for action
  • Delivers case studies with insights in organizational behavior and methods of leading digital organizations
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eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-662-56548-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-662-56547-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

 

  

About the authors

Prof. Dr. Ralf T. Kreutzer has been a Professor of Marketing at the Berlin School of Economics and Law. In addition, he works as a marketing and management consultant, trainer, and coach. He previously worked for 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post. Through regular publications and presentations Professor Kreutzer has spread considerable impulses concerning various topics related to marketing, dialogue marketing, CRM / loyalty programs, database marketing, online marketing, digital darwinism, strategic and international marketing. He advised a variety of enterprises nationally and abroad in these fields and trained/coached managers at middle and top management level. Professor Kreutzer is a frequent keynote speaker at national and international conferences. His recent book publications include “Kundenclubs & More“ (2004), “Marketing Excellence“ (2007), “Die neue Macht des Marketing” (2008), “Praxisorientiertes Dialog-Marketing” (2009), “Praxisorientiertes Marketing” (4th Edition, 2013), “Praxisorientiertes Online Marketing” (2. Auflage, 2014), “Digital Darwinism“ (2014, together with Karl-Heinz Land), “B2B-Online-Marketing und Social Media (2015, together with Andrea Rumler and Benjamin Wille-Baumkauff), “Dematerialisierung – Die Neuverteilung der Welt” (2015, together with Karl-Heinz Land), “Digitaler Darwinismus – Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke” (2nd Edition, 2016, together with Karl-Heinz Land) and “Kundenbeziehungsmanagement in digitalen Zeitalter” (2016).

Prof. Dr. Annette Pattloch has been a Professor of Marketing at the Beuth University of Applied Sciences Berlin since 2005. After studying Information Science at the University of the Saarland and at Rutgers University in the US, she has been working in the industry for more than ten years, most recently in a consulting firm as department manager for customer relationship management systems at the Volkswagen subsidiary gedas. Her focus in research and teaching lies on brand management and services marketing.

Tim Neugebauer is co-founder and CEO of DMK E-BUSINESS GmbH. The business graduate is responsible for managing the areas of strategy, consulting and marketing / sales. As Senior Digital Business Consultant he also leads the digital consulting unit DMK INNOVATIONS, where he is actively involved in the digital management and strategy consulting for group companies, public institutions and SMEs. The main topics are: digital transformation, digital business leadership, agility, user centralization, and questions concerning dual organizational principles. Since 2012 Tim Neugebauer has also been spokesman of the forum "Digital Business" in association with SIBB eV - ICT & Digital Business Association of Berlin-Brandenburg, pushing issues of digitization in the capital region. At the Beuth University of Applied Sciences Berlin he has been a lecturer in the areas of service marketing and innovation management. At the University of Applied Sciences Potsdam Tim Neugebauer advises on the establishment of an entrepreneurship- and management lab. Tim Neugebauer regularly publishes in relevant media, gives statements and interviews and also speaks at conferences and trade shows.

Table of contents (5 chapters)

  • Background and the Necessity to Build a Digital Business Leadership

    Kreutzer, Ralf T. (et al.)

    Pages 1-41

    Preview Buy Chapter 30,19 €
  • Eight Areas of Action to Build a Digital Business Leadership

    Kreutzer, Ralf T. (et al.)

    Pages 43-196

  • Change Management: Shaping Change Successfully

    Kreutzer, Ralf T. (et al.)

    Pages 197-218

    Preview Buy Chapter 30,19 €
  • Best Practices in Building a Digital Business Leadership

    Kreutzer, Ralf T. (et al.)

    Pages 219-260

    Preview Buy Chapter 30,19 €
  • Beginning Is the Most Difficult: Our Call to Action

    Kreutzer, Ralf T. (et al.)

    Pages 261-263

    Preview Buy Chapter 30,19 €

Buy this book

eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-662-56548-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-662-56547-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Digital Business Leadership
Book Subtitle
Digital Transformation, Business Model Innovation, Agile Organization, Change Management
Authors
Series Title
Management for Professionals
Copyright
2018
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag GmbH Germany, part of Springer Nature
eBook ISBN
978-3-662-56548-3
DOI
10.1007/978-3-662-56548-3
Hardcover ISBN
978-3-662-56547-6
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XII, 263
Number of Illustrations
2 b/w illustrations, 197 illustrations in colour
Topics