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The Strategy Planning Process

Analyses, Options, Projects

  • Book
  • © 2018

Overview

Authors:
  1. Rudolf Grünig

    1. Chair of Management, University of Fribourg, Fribourg, Switzerland

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    You can also search for this author in PubMed   Google Scholar

  2. Richard Kühn

    1. Former Director of the Institute of Marketing and Management, University of Bern, Bern, Switzerland

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Presents an integrated view on the strategy planning process
  • Provides professionals with essential methods and tools for strategic planning
  • Shows how to analyze the current situation, develop and assess options for the future, and define implementation projects
  • Describes methods and tools in a concise and concentrated way and illustrates their application through examples

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Table of contents (24 chapters)

  1. Front Matter

    Pages i-xx
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  2. Introduction

    • Rudolf Grünig, Richard Kühn
    Pages 1-4

  3. Part I

    1. Front Matter

      Pages 5-5
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    2. Strategies, Strategic Planning and Success Potentials

      • Rudolf Grünig, Richard Kühn
      Pages 7-16

    3. Development of Strategic Planning and Its Integration into Strategic Management

      • Rudolf Grünig, Richard Kühn
      Pages 17-25

    4. Assessing Strategic Intentions

      • Rudolf Grünig, Richard Kühn
      Pages 27-33

  4. Part II

    1. Front Matter

      Pages 35-35
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    2. Strategic Documents

      • Rudolf Grünig, Richard Kühn
      Pages 37-42

    3. Strategy Planning Process

      • Rudolf Grünig, Richard Kühn
      Pages 43-54

  5. Part III

    1. Front Matter

      Pages 55-56
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    2. Defining the Current Strategic Businesses

      • Rudolf Grünig, Richard Kühn
      Pages 57-68

    3. Preparing the Strategy Planning Project

      • Rudolf Grünig, Richard Kühn
      Pages 69-76

    4. Stakeholder Analysis and Revising the Mission Statement

      • Rudolf Grünig, Richard Kühn
      Pages 77-83

  6. Part IV

    1. Front Matter

      Pages 85-87
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    2. Global Environmental Analysis

      • Rudolf Grünig, Richard Kühn
      Pages 89-96

    3. Analyzing the Relevant Industries

      • Rudolf Grünig, Richard Kühn
      Pages 97-109

    4. Portfolio Analysis

      • Rudolf Grünig, Richard Kühn
      Pages 111-136

    5. Diagnosing Strategic Challenges at the Corporate Level

      • Rudolf Grünig, Richard Kühn
      Pages 137-143

  7. Part V

    1. Front Matter

      Pages 145-146
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    2. Developing and Assessing Strategic Options at the Corporate Level

      • Rudolf Grünig, Richard Kühn
      Pages 147-162
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Keywords

About this book

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.


Authors and Affiliations

  • Chair of Management, University of Fribourg, Fribourg, Switzerland

    Rudolf Grünig

  • Former Director of the Institute of Marketing and Management, University of Bern, Bern, Switzerland

    Richard Kühn

About the authors

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.

Prof. Dr. Richard Kühn is the founder and former director of the “Institute for Marketing and Strategic Management” at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.







Bibliographic Information

  • Book Title: The Strategy Planning Process

  • Book Subtitle: Analyses, Options, Projects

  • Authors: Rudolf Grünig, Richard Kühn

  • Translated by: Maude Montani

  • DOI: https://doi.org/10.1007/978-3-662-56221-5

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer-Verlag GmbH Germany, part of Springer Nature 2018

  • Softcover ISBN: 978-3-662-58573-3Published: 25 December 2018

  • eBook ISBN: 978-3-662-56221-5Published: 18 April 2018

  • Edition Number: 2

  • Number of Pages: XX, 265

  • Number of Illustrations: 120 b/w illustrations

  • Additional Information: Original German edition published by Haupt-Verlag, Bern, 2018

  • Topics: Business Strategy/Leadership, Organization, Operations Research/Decision Theory, Entrepreneurship, Marketing

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