Integrated Business Information Systems

1. Front Matter

   Pages i-xxiii

   PDF

2. Introduction

   • Klaus-Dieter Gronwald

   Pages 1-2

3. Role Based Business Simulation

   1. Front Matter

      Pages 3-3

      PDF

   2. Preparation and Initiation

      • Klaus-Dieter Gronwald

      Pages 5-10

   3. Development and Implementation of an ERP Strategy

      • Klaus-Dieter Gronwald

      Pages 11-17

   4. Game Round 1: Supply Chain Not Optimized—The Beer Game

      • Klaus-Dieter Gronwald

      Pages 19-30

   5. Development and Implementation of a SCM Strategy

      • Klaus-Dieter Gronwald

      Pages 31-39

   6. Game Round 2: Supply Chain Optimized

      • Klaus-Dieter Gronwald

      Pages 41-44

   7. Development and Implementation of a CRM Strategy

      • Klaus-Dieter Gronwald

      Pages 45-47

   8. Game Round 3: CRM–SCM-Integration

      • Klaus-Dieter Gronwald

      Pages 49-51

   9. Business Intelligence (BI) and Big Data Analytics (Big Data)

      • Klaus-Dieter Gronwald

      Pages 53-56

4. Theory and Background

   1. Front Matter

      Pages 57-57

      PDF

   2. ERP: Enterprise Resource Planning

      • Klaus-Dieter Gronwald

      Pages 59-86

   3. SCM: Supply Chain Management

      • Klaus-Dieter Gronwald

      Pages 87-107

   4. CRM: Customer Relationship Management

      • Klaus-Dieter Gronwald

      Pages 109-118

   5. BI: Business Intelligence

      • Klaus-Dieter Gronwald

      Pages 119-125

   6. Big Data Analytics

      • Klaus-Dieter Gronwald

      Pages 127-157

5. Information Material

   1. Front Matter

      Pages 159-159

      PDF

   2. Post-Merger Situation: Alpha Beer

      • Klaus-Dieter Gronwald

      Pages 161-167

   3. Post-Merger Situation: Green Beer

      • Klaus-Dieter Gronwald

      Pages 169-175

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.

• Enterprise Systems
• ERP
• SCM
• CRM
• BI
• Big Data
• Roleplay
• Online Process Simulation

• Lucerne School of Business, Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

  Klaus-Dieter Gronwald

Klaus-Dieter Gronwald is lecturer and author with teaching experiences in Enterprise Systems, Global Sourcing, Cross Cultural Competencies and Essentials of Business Management at Lucerne University of Applied Sciences and Arts Switzerland, University of Applied Sciences and Arts Northwestern Switzerland and CityUniversity of Seattle. He was head of SAP´s global university liaison program and senior executive at two India based global service providers, responsible for their European Enterprise Application Services Division with ten years experience in the development of new global sourcing strategies and advanced shared services models for IT- and engineering services in virtual teams with the focus on cross-cultural understanding. He graduated from Leibniz University of Hannover Germany with a Masters and Ph.D. in Physics.

Policies and ethics