Social - Local - Mobile
The Future of Location-based Services
Authors: Heinemann, Gerrit, Gaiser, Christian W.
Free Preview- First book on SoLoMo that includes explanation on a sound theoretical basis
- Presents current best practices with focus on retailing
- Special insights on next generation retailing prepares readers for the future
- Includes an empirical study using a market-based case of kaufDA – a leading German online shopping network
Buy this book
- About this book
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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
- About the authors
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Dr. Gerrit Heinemann is currently a Professor of Business Administration, Management and Commerce, and Head of the eWeb Research Center at Niederrhein University of Applied Sciences.
Christian Gaiser is CEO of Bonial International Group, the global alliance of companies in the United States, Germany, France, Spain, Russia and Brazil providing location-based services to retailers, manufacturers and consumers.
- Table of contents (5 chapters)
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“Always on and Always in Touch”: The New Buying Behaviour
Pages 1-12
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Social Commerce as Base Factor No. 1 for SoLoMo
Pages 13-54
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Location-based services as Base Factor No. 2 for SoLoMo
Pages 55-99
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Mobile Commerce as Base Factor No. 3 for SoLoMo
Pages 101-154
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Study: Status and Potential of Location-based services
Pages 155-185
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Table of contents (5 chapters)
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- Social - Local - Mobile
- Book Subtitle
- The Future of Location-based Services
- Authors
-
- Gerrit Heinemann
- Christian W. Gaiser
- Series Title
- Management for Professionals
- Copyright
- 2015
- Publisher
- Springer-Verlag Berlin Heidelberg
- Copyright Holder
- Springer-Verlag Berlin Heidelberg
- eBook ISBN
- 978-3-662-43964-7
- DOI
- 10.1007/978-3-662-43964-7
- Hardcover ISBN
- 978-3-662-43963-0
- Softcover ISBN
- 978-3-662-51569-3
- Series ISSN
- 2192-8096
- Edition Number
- 1
- Number of Pages
- XIV, 206
- Number of Illustrations
- 31 b/w illustrations, 67 illustrations in colour
- Topics
